Michael Britti Enhances Funnel's Leadership Team
Funnel, recognized for its advanced AI-integrated multifamily CRM solution, has announced a significant addition to its Board of Directors with the appointment of Michael Britti. Britti offers over 30 years of extensive experience in transforming multifamily technology and operations. His insight will be crucial as Funnel continues to expand its product lines and collaborate with leading property management firms in the multifamily sector.
Bridging Innovation and Experience
Known for his pivotal role in scaling RealPage into a prominent name within PropTech, Britti was instrumental in orchestrating over $2 billion in acquisition deals during his tenure. These accomplishments include transformative acquisitions such as Buildium, ClickPay, On-Site, and LRO, all of which have significantly influenced multifamily software development.
A Strong Foundation in Multifamily Technology
Michael Britti's professional journey commenced at Archstone, where he contributed to pioneering resident experiences and embracing technology early on. This background instilled in him a firm belief: innovation in real estate should enhance the human aspect of housing, not complicate it.
Funnel's Vision and Britti's Alignment
In his own words, Britti stated, "Funnel's vision for a renter-centric ecosystem resonates with the insights I've gathered throughout my career. Technology should eliminate friction rather than amplify it. The most successful companies will be those that combine exceptional teams with a strong commitment to thriving alongside innovative solutions."
Entrepreneurial Roots
Before joining RealPage in 2009, Britti launched and successfully sold a screening company to TransUnion. His career encompasses various roles in PropTech, including advisory positions with RET Ventures, where he remains engaged in mentoring emerging founders within the rental housing sector.
A Vision for Sustainable Innovation
Reflecting on Britti’s impact, Tyler Christiansen, Funnel's CEO, mentioned, "Michael’s expertise as a dealmaker in multifamily is extensively recognized; however, his true distinction lies in his people-centric leadership style. He has actively contributed to some of the most substantial transformations in our industry, always committed to sustainable innovation and focused execution. This perspective will further help Funnel as we intentionally build and navigate the next growth phase."
About Funnel
Founded with a unique mission, Funnel facilitates a win-win for three essential groups: operators seeking to optimize costs and enhance efficiencies, dedicated onsite teams looking for long-term career satisfaction, and renters deserving an improved customer experience. Funnel’s AI-infused CRM stands as the go-to enterprise-grade solution trusted by industry stalwarts, providing a seamless experience that spans from initial contact to long-term renewals, all while yielding measurable operational savings via a renter-centric approach.
Media Contact Details
Funnel
Hannah O'Leary
Senior Manager of Corporate Communications
hannah.oleary@funnelleasing.com
Frequently Asked Questions
Who is Michael Britti?
Michael Britti is an experienced leader in multifamily technology, known for his transformative role at RealPage and now as a board member at Funnel.
What is Funnel's core business?
Funnel specializes in a multifamily CRM solution, leveraging AI to enhance operational efficiencies and renter experiences.
How will Britti contribute to Funnel's growth?
Britti will guide strategy and partnerships, drawing on his extensive background to enhance Funnel's product offerings.
What is the significance of a renter-centric approach?
A renter-centric approach ensures that technology and services align closely with the needs and experiences of renters, promoting ease and satisfaction.
How can renters benefit from Funnel's solutions?
Renters benefit through improved customer service, streamlined communication, and an overall enhanced experience during their rental journey.
