mFORCE Capital Welcomes Fossil Rock Private Wealth
$400 million firm founded by former wealth advisor brings mFORCE assets to $2.3 billion.
Sanctuary Wealth, known for empowering elite financial advisors with the ultimate freedom and flexibility in a competitive industry, proudly announces the addition of Fossil Rock Private Wealth to its network through Partner Firm mFORCE Capital.
Fossil Rock, based in Fort Worth, Texas, boasts $400 million in total client assets and was founded by Larry Milton, a veteran advisor previously affiliated with Truist Investment Services. mFORCE Capital, on the other hand, has been making waves in the industry with a total of $1.9 billion in assets under management, since its founding four years ago by CEO Bradley Bruce, who has a rich history with Merrill Lynch.
“Larry has a remarkable track record, building a prestigious business over 37 years, and I admire his dedication to expanding client relationships. We both understand the importance of providing enhanced resources and flexibility to our high-net-worth clientele,” stated Vince Fertitta, President of Wealth Management at Sanctuary Wealth. He shared his joy in facilitating the partnership between Larry and Brad.
In emphasizing the significance of this partnership, Fertitta remarked, “Since their launch, mFORCE has experienced impressive growth. The onboarding of a distinguished firm like Fossil Rock solidifies mFORCE’s compelling value proposition and highlights its potential as an ideal environment for elite wealth management practices.”
As a Co-Founder at Fossil Rock, Milton will work in conjunction with Sanctuary Wealth and mFORCE Capital while maintaining the firm’s separate identity. This structure allows Fossil Rock to provide focused services to its clients while benefiting from mFORCE's robust infrastructure.
Reflecting on their long-standing professional rapport, Bradley Bruce commented, “Having known Larry for 35 years, our mutual trust and shared investment philosophy serve as the foundation for our collaboration. It was an easy choice to partner with him as he transitions to independence.”
Milton brings with him a talented group from Truist, including Robert Brown, Senior Wealth Advisor; Erin Smith, Senior Client Service Associate; and Linda Castle, Client Service Associate.
“When my team and I explored various possibilities for our future, we knew that true independence would provide the control we desired over client experiences. Brad and his leadership team align perfectly with our vision and goals,” Milton noted. He underscored the essential nature of relationships in their line of work and the shared understanding that Sanctuary offers.
Fossil Rock aims to leverage the extensive resources and support provided by mFORCE and Sanctuary to navigate this transition smoothly and enhance the experience of their clients.
Adam Malamed, CEO of Sanctuary Wealth, highlighted Bruce’s integral role in designing programs that allow partner firms, including mFORCE, to grow strategically through advantageous partnerships. “Our commitment is to facilitate rapid growth for our partner firms, thereby increasing their enterprise value,” he stated passionately.
About Sanctuary Wealth
Sanctuary Wealth is a trailblazer in hybrid Registered Investment Advisers (RIA), offering comprehensive solutions in wealth management, platform partnerships, and strategic capital investments tailored specifically for independent firms. The organization profoundly believes in granting partners unparalleled freedom, flexibility, and control through a cohesive ecosystem that includes cutting-edge technology, personalized support, and collaborations with a network of like-minded advisors. In 2024, they broadened their affiliation options by acquiring tru independence, further enhancing their ability to meet the diverse needs of their partner firms.
To date, Sanctuary Wealth encompasses over 125 partner firms across 32 states, collectively managing approximately $50 billion in client assets. It operates numerous wholly owned subsidiaries, such as Sanctuary Advisors LLC and Sanctuary Securities, each providing specialized services to reinforce its overarching mission of excellence in wealth management.
Frequently Asked Questions
What recent partnership has mFORCE Capital announced?
mFORCE Capital has welcomed Fossil Rock Private Wealth to its network, expanding its asset management capabilities and services.
What services will Fossil Rock provide under the mFORCE umbrella?
Fossil Rock will operate as a separate entity under mFORCE, focusing on delivering enhanced wealth management services to its clients.
Who is Larry Milton in relation to Fossil Rock?
Larry Milton is the founder of Fossil Rock Private Wealth and holds the title of Co-Founder at the firm, leveraging his extensive industry experience.
What financial assets do mFORCE Capital and Fossil Rock manage?
mFORCE Capital manages approximately $1.9 billion in client assets, while Fossil Rock has $400 million in total client assets.
What is the mission of Sanctuary Wealth?
Sanctuary Wealth aims to empower independent firms by providing them with comprehensive resources, autonomy, and support to thrive in the wealth management sector.
