Meridia Unveils Verify Tool to Ensure EUDR Compliance Effectively

Meridia Launches Verify for EUDR Risk Mitigation

Meridia is excited to introduce its new solution, Verify, aimed at tackling the challenges of EU Deforestation Regulation (EUDR) compliance. This groundbreaking tool is the culmination of extensive two-year development, enriched by a decade of the company's insightful experience in agricultural technology. With Verify, Meridia looks to reduce the risks associated with non-compliance prevalent in agri-commodity supply chains.

Understanding the Need for Verify

The ongoing challenges around compliance with EUDR regulations have left many stakeholders vulnerable. In a market that increasingly demands sustainability alongside traceability, Verify comes as an essential solution. It provides an in-depth assessment of field and physical flow data sourced from farms and commodities, ensuring that data quality, deforestation risks, legality, and traceability are rigorously addressed.

Real-Time Data Verification

One of Verify's standout features is its integration of real-time data verification processes within procurement cycles. This innovation allows companies to obtain immediate insights into their compliance standing and issues, aiding them in making timely, sound decisions. Currently, Verify is set to cover key commodities such as cocoa, coffee, palm oil, soy, and rubber, with plans to broaden its capabilities to include more commodities and regions.

Transforming Procurement Practices

The launch of Verify marks a significant milestone not just for Meridia but for the entire industry seeking compliance with EUDR. As stated by Thomas Vaassen, CEO of Meridia, this tool enables clients to process data sets, yielding risk scores and actionable results concerning compliance risks in real-time. This approach significantly reduces both commercial and reputational risks while leading to more informed decision-making for sustainable sourcing and procurement practices.

Importance of Data Verification

Data verification plays a crucial role in achieving compliance with EUDR mandates. Current challenges in gathering and maintaining accurate commodity sourcing data have made the stakes particularly high for operators dealing within EU markets. With Verify's tailored risk mitigation strategy, companies can ensure they are not inadvertently importing illegal or non-compliant products.

Features of Verify

Verify deploys a rigorous assessment approach, which includes over 50 tests focusing on field and physical flow data quality. The results of these tests enable a range of risk assessments, from low to critical. Each farm is assigned a comprehensive risk score that facilitates straightforward comparisons and decision-making. The assessment reports can be customized and provide tangible recommendations for improving compliance strategies.

Support for International Collaborations

In addition to its own initiatives, Meridia has partnered with ICE Benchmark Administration Limited to enhance its offerings. The ICE Commodity Traceability Service (ICE CoT) platform will utilize Verify's data validation methodologies to facilitate seamless trade in cocoa and coffee. This collaboration is indicative of the critical need for high-quality data to meet demanding EUDR standards.

About Meridia

Meridia is an innovative AgTech company specializing in field data solutions tailored for smallholder-rich agricultural supply chains. Its vision is to create a world where every product can be verified as sustainably produced while ensuring compliance with existing regulations. Meridia is committed to improving the quality of datasets that are crucial for effective monitoring and verification across various commodities.

Frequently Asked Questions

What is Verify by Meridia?

Verify is a comprehensive solution designed to assist companies in meeting EU Deforestation Regulation (EUDR) compliance through detailed data verification processes.

How does Verify ensure compliance?

Verify assesses field and physical flow data using over 50 tests to generate risk scores related to deforestation, legality, and traceability, facilitating compliance management.

What commodities does Verify cover?

Initially, Verify focuses on cocoa, coffee, palm oil, soy, and rubber, with plans to expand to additional commodities and origins soon.

Who can benefit from Verify?

Companies involved in agricultural commodities looking to meet EUDR compliance standards while improving their sourcing practices can benefit significantly from Verify.

How can businesses start using Verify?

Verify is available under a subscription model, allowing businesses to access it directly through the platform or via an API for integration into their existing systems.

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