Mentos Revives Beloved 90s Jingle With Modern Twist
Doo doo doo doo, doo-doo, doo-waah! The beloved 90s jingle from Mentos is making a comeback, capturing the nostalgia of a generation with its unforgettable tune. This catchy track, once the ultimate earworm, is being relaunched in a way that harmonizes its classic charm with contemporary flair, ensuring it resonates with a new audience.
Nostalgic Echoes for a New Generation
Jen Redmond, the Gum and Mints Category Director at Perfetti Van Melle, expressed that the power of nostalgia is profound. "While this jingle can't solve life’s problems, we believe that a refreshing taste of the past, paired with a roll of Mentos, can brighten one’s day," she stated, reflecting the sentiment behind this cheerful revival.
Launching the Jingle Across Platforms
The reintroduction of this catchy jingle began on April 1 across various social media platforms, digital spaces, and audio streaming services like iHeart Radio and YouTube Music. Maintaining the essence of the original melody from nearly 35 years ago, the revamped version taps into modern trends by featuring popular social media influencers such as Adam Waheed, That's a Bad Idea, and Aubrey Gavello. Their fresh takes intertwine seamlessly with the nostalgia of the original track, creating a colorful tapestry of music and memories.
Mentos: A Global Icon of Delight
Mentos stands as a cherished brand in over 160 countries, continuously reinventing itself by introducing exciting new flavors and variations of its classic products. The recent comeback of the iconic jingle is not just about music; it's about reuniting with fans who fondly remember the joy it brought to their lives.
Exciting New Versions to Look Forward To
Listeners will have even more to celebrate as Mentos plans to roll out additional versions of the song throughout the summer. This includes quirky, custom lyrics created by comedic talents like Carter Vail and Kyle Gordon. Whether you are a child of the 90s or experiencing it for the first time, the return of Mentos’ jingle is a celebration of joy, innovation, and connection.
About Mentos and Its Parent Company
Mentos has been a staple in popular culture since 1932, known for its iconic, round shape gum and delightful candy dragees available in rolls and bottles. This beloved brand operates in over 160 countries, providing sweet refreshment to countless consumers worldwide with its diverse offerings of gum and candy. Mentos is part of Perfetti Van Melle, a private company renowned for its leadership in the confectionery sector, crafting and distributing beloved treats in more than 150 countries.
The company's impressive portfolio consists of well-loved brands such as Chupa Chups, Alpenliebe, Airheads, and many more. In a remarkable showcase of its success, Perfetti Van Melle Group reported net sales nearing €3.5 billion in 2023, reflecting its commitment to delighting customers with innovative, high-quality products.
Contact Information for Inquiries
If you have questions regarding this exciting relaunch, please reach out to:
Cacey Kroger
Communications Manager
Mobile: 859.283.8649
Frequently Asked Questions
1. Why is Mentos bringing back the jingle now?
Mentos is reviving the jingle to blend nostalgia with contemporary marketing strategies, appealing to both past fans and new audiences.
2. Who are the influencers featured in the new Mentos campaign?
The campaign includes social media personalities like Adam Waheed, That's a Bad Idea, and Aubrey Gavello, who bring a fresh perspective to the classic jingle.
3. What platforms will the new jingle be launched on?
The jingle will be available across various social media platforms, including digital channels and audio streaming services like iHeart Radio and YouTube Music.
4. When was the original Mentos Freshmaker jingle first introduced?
The original Mentos Freshmaker jingle premiered nearly 35 years ago, becoming a nostalgic favorite for many.
5. Can we expect more songs from Mentos in the future?
Yes! Mentos plans to release additional versions of the song throughout the summer, including custom lyrics from comedic musicians.
