Great Leadership Changes in PRA Production Services
Accomplished Production Industry Icon to Lead Team for Key Market Expansion
PRA, a recognized leader in the Business Events Industry, proudly announces that Melanie Hohman has joined their team as Vice President of Production Services. Hohman, a seasoned production executive with over twenty years of rich experience, is set to guide the expansion of PRA's production services. Her strong focus on delivering high-quality solutions will enhance the company's evolving event landscape.
Innovative Approach to Event Production
As the VP of Production Services, Hohman brings a unique mix of strategic leadership, operational excellence, and creative vision. Her primary responsibility will be to oversee the daily operations of PRA's production services division. Hohman aims to standardize processes and implement best practices to optimize resource deployment. Additionally, she will foster collaboration across various departments to devise innovative, client-centric solutions.
Notable Track Record in Major Events
Before her role at PRA, Hohman was the Executive Director of Integrated Production at George P. Johnson, where she successfully led the full production lifecycle for a major event. She was instrumental in transforming Google Cloud Next from a virtual experience at five global locations into a dynamic in-person event with over 30,000 attendees in Las Vegas. Her leadership involved coordinating more than 140 staff members and managing multiple agencies, highlighting her capability to manage complex, high-impact productions effectively.
Expertise in Transformative Brand Experiences
Throughout her career, Hohman has held significant positions at renowned companies, including Intel, Freeman, and GPJ. She has directed and crafted transformative experiences for global brands such as Toyota, PepsiCo, GE, and Google. Her expertise spans across live, virtual, and hybrid platforms, dedicated to merging creative execution with critical business objectives and production strategy.
“I have had the pleasure of working with Melanie in previous roles, and I can attest to the immense value she brings to PRA Production Services. Her proven track record of leading large-scale, integrated programs consistently delivers impactful results,” shared Ariane Coldiron, Chief Executive Officer of PRA. “Hohman’s deep understanding of global brand strategy, along with her ability to inspire and mentor her team, will enhance our production capabilities and enrich the experiences we offer our clients. Her strategic approach and passion for innovation make her an ideal addition to our leadership team during this pivotal time for PRA.”
Hohman expressed her enthusiasm for this new challenge, stating, “I’m excited to lead a seasoned production team during an important phase of growth and market expansion. My extensive experience will help unlock new opportunities for PRA. The company’s dedication to creative innovation aligns perfectly with my passion for strategic planning and immersive brand experiences. I’m looking forward to collaborating with the talented PRA team to push boundaries and create unforgettable events.”
About PRA
PRA is a premier business event management firm with its headquarters in Chicago, serving numerous major and secondary markets throughout North America. Their mission is to create impactful experiences that inspire both participants and businesses. PRA’s strategic methodology encompasses creative design, production services, and destination programs, offering comprehensive service solutions tailored for business meetings and events. For over 40 years, PRA has made a mark in every major destination, extensively engaging millions of participants while exceeding business goals. For further information about our services, please visit pra.com. PRA is predominantly owned by investment funds managed by EagleTree Capital.
Frequently Asked Questions
Who is Melanie Hohman?
Melanie Hohman has been appointed as Vice President of Production Services at PRA, bringing extensive experience in the production industry.
What are Melanie Hohman’s main responsibilities?
She will oversee daily operations in PRA's production services division, focusing on optimizing resource deployment and fostering collaboration.
What is PRA's mission?
PRA aims to create impactful experiences for businesses and participants through comprehensive event management solutions.
How long has PRA been in operation?
PRA has been delivering exceptional business event management services for over 40 years.
What types of brands has Hohman worked with?
She has worked with major global brands, including Toyota, PepsiCo, GE, and Google, delivering transformative brand experiences.
