MeatEater Appoints Scott Trepanier as EVP of Marketing
MeatEater, Inc., a leading name in the outdoor media and consumer products sector, is excited to announce the hiring of Scott Trepanier as its new Executive Vice President of Marketing. Trepanier comes with a wealth of experience and a passion for the outdoors that aligns perfectly with the company’s mission to strengthen the connection between consumers and the natural world.
A Proven Marketing Leader
Scott Trepanier brings with him a distinguished background in marketing, having spent 14 years at Columbia Sportswear. During his tenure, he climbed the ranks to become Vice President of U.S. Marketing, where he implemented omnichannel strategies that significantly boosted brand presence and sales across multiple platforms, including direct-to-consumer channels, e-commerce, and wholesale. His experience managing renowned brands such as Columbia, Performance Fishing Gear, Columbia Titanium, and Montrail uniquely positions him to enhance MeatEater's marketing goals across its premium brand family, which includes MeatEater products, First Lite, FHF Gear, Phelps Game Calls, and Dave Smith Decoys.
Strategic Marketing Vision
In his new role, Trepanier will lead MeatEater’s marketing strategy, focusing on creating compelling storytelling campaigns that not only foster consumer engagement and loyalty but also elevate awareness of the brand's diverse offerings. He aims to integrate innovative marketing tactics that resonate with outdoor enthusiasts and the broader community.
Insights from Leadership
“Scott’s depth of experience and his evident success in building strong brands make him an invaluable addition to our team,” stated Jason Bergsman, CEO of MeatEater. “His keen insight into the outdoor industry and genuine passion for our mission ideally position him to drive the brand forward. We are eager to see the energy and innovative ideas he will bring to the table as we continue our growth journey.”
A Shared Passion for the Outdoors
Trepanier himself expressed enthusiasm about joining MeatEater, stating, “I am truly honored to be part of a company whose mission resonates with my own values for the outdoors. MeatEater celebrates ethical hunting, fishing, and conservation while fostering a deep connection between people and nature. I look forward to working alongside this extraordinary team to broaden the reach of these values and share the MeatEater experience with a larger audience.”
About MeatEater, Inc.
MeatEater, Inc. is more than just a brand; it is a community for outdoor enthusiasts. Founded by Steven Rinella, the host of the acclaimed TV series MeatEater and a popular podcast reveals a deep commitment to educating viewers and listeners about outdoor adventure, wild foods, and environmental conservation. The company fosters a deeper understanding of nature through quality content and merchandise, including apparel, equipment, and experiences that resonate with those who cherish the outdoors. MeatEater also manages prominent brands like First Lite, FHF Gear, Phelps Game Calls, and Dave Smith Decoys. The company’s extensive video content can be found on various platforms, including their dedicated website and popular streaming services, making outdoor education accessible to all.
Frequently Asked Questions
Who is Scott Trepanier?
Scott Trepanier is the new Executive Vice President of Marketing at MeatEater, Inc., with extensive experience in marketing leadership roles, particularly at Columbia Sportswear.
What did Trepanier do at Columbia Sportswear?
At Columbia Sportswear, Trepanier served as the Vice President of U.S. Marketing, where he led successful omnichannel marketing strategies that significantly boosted brand growth.
What is MeatEater's mission?
MeatEater's mission focuses on connecting consumers with nature through ethical hunting, fishing, and conservation, while providing premium outdoor content and products.
What brands are part of MeatEater?
MeatEater is the parent company of several well-known brands, including First Lite, FHF Gear, Phelps Game Calls, and Dave Smith Decoys.
Where can I find MeatEater's video content?
MeatEater's video content is available on its website, as well as on various streaming services like Netflix, Roku, PlutoTV, Tubi, and Amazon Prime Video.
