MeatEater Appoints New Chief Commercial Officer
MeatEater, Inc., a prominent brand in outdoor media and consumer products, has announced the appointment of Kevin Eskridge as its new Chief Commercial Officer. Eskridge comes with a wealth of experience in the outdoor and athletic apparel sectors, making him a valuable addition to the MeatEater team.
Leadership Role and Responsibilities
As the Chief Commercial Officer, Eskridge will lead the company’s consumer products division, managing an extensive range of operations, sales, distribution, and customer service functions. His leadership will guide the strategy for MeatEater's product brands, which include varied offerings such as MeatEater branded gear, First Lite technical hunting apparel, FHF Gear, Phelps Game Calls, and Dave Smith Decoys.
Insights from the CEO
Jason Bergsman, the CEO of MeatEater, expressed enthusiasm about Eskridge’s appointment, emphasizing the importance of his experience in driving growth through innovative product development and strategic distribution. Bergsman believes that Eskridge's entrepreneurial spirit and proven track record make him a significant asset to the company's mission of connecting with outdoor enthusiasts.
Eskridge's Impressive Background
Before joining MeatEater, Eskridge had a remarkable 11-year career at Under Armour, where he held several leadership positions, ultimately serving as Chief Product Officer. Eskridge played a crucial role in establishing Under Armour's presence across various categories, including hunting and tactical apparel, and was instrumental in expanding the brand’s retail footprint in Asia. Following his time in China, he took on significant roles in performance and merchandising strategy back in the United States.
Joining a Passionate Team
"Becoming a part of MeatEater feels like a natural fit for my career," Eskridge remarked. He views the company’s dedication to conservation and outdoor connection as highly motivating and looks forward to collaborating with the talented team to produce innovative products that resonate with outdoor activities.
Recent Strengthening of the Marketing Team
Eskridge's recruitment arrives shortly after the company appointed Scott Trepanier as the Executive Vice President of Marketing. Trepanier, who has an impressive background with Columbia Sportswear, adds his expertise to the growing team at MeatEater, further enhancing the company’s leadership in outdoor products.
About MeatEater, Inc.
Founded by renowned outdoorsman Steven Rinella, MeatEater, Inc. has become a leading figure in outdoor lifestyle media and consumer products. The company is committed to inspiring individuals to connect with nature and promoting conservation efforts. Through engaging content, apparel, and gear centered around hunting, fishing, and wild foods, MeatEater creates a vibrant community for outdoor enthusiasts. With various brands under its umbrella, including First Lite and FHF Gear, MeatEater offers products that meet the needs of a diverse audience. Its digital content, featuring popular series like MeatEater and The MeatEater Podcast, is widely accessible across various platforms, ensuring that the passion for outdoor living is shared widely.
Frequently Asked Questions
Who is Kevin Eskridge?
Kevin Eskridge is the newly appointed Chief Commercial Officer of MeatEater, Inc., bringing extensive experience from Under Armour.
What will Eskridge oversee at MeatEater?
He will manage the company’s consumer products and commerce operations, including product portfolio management and distribution channels.
What is MeatEater, Inc. known for?
MeatEater is known for its outdoor lifestyle media, consumer products, and commitment to conservation and outdoor access.
Who did Eskridge replace at MeatEater?
Eskridge has taken on a new role, but the announcement does not indicate he is replacing anyone specifically.
What are MeatEater's primary product brands?
The primary brands include MeatEater branded products, First Lite, FHF Gear, Phelps Game Calls, and Dave Smith Decoys.
