Meala FoodTech and dsm-firmenich Join Forces for Innovative Protein Launch
Vertis™ PB Pea protein, a high-performance texturizer, is set for market release in Europe, offering cleaner labels and improved nutritional value for meat alternatives.
Meala FoodTech Ltd., a pioneer in plant-based innovation, has partnered with dsm-firmenich to introduce Vertis™ PB Pea, an advanced texturizing pea protein. This multifunctional ingredient is specifically designed to replace modified binders such as hydrocolloids, thereby simplifying ingredient lists in plant-based meat alternatives. Available now in Europe, Vertis™ PB Pea marks a significant advancement in meat alternative products.
What Is Vertis™ PB Pea?
Vertis™ PB Pea is a clean-label texturizer, produced using cutting-edge biotechnology. This ingredient integrates the functional benefits of various components into one versatile solution, known for its exceptional binding, gelation, and emulsifying capabilities. Additionally, it boosts the protein content of the final product, making it ideal for a wide range of applications including burgers, sausages, and nuggets.
Key Advantages of Vertis™ PB Pea:
Clean Label and Allergen-Free: Clearly labeled as "pea protein," it meets consumer demands for transparency in food ingredients.
Thermostability: Maintains its functionality under varying temperatures, providing versatility in food preparations.
Enhanced Texture and Water Retention: Ensures juiciness and structure in alternative meat products.
Nutrient-Enriched Solution: Increases the overall protein percentage in the final formulations.
Short Ingredient List: Facilitates the production of cleaner labels, aligning with modern consumer preferences.
The Shift Towards Clean Labels
The global food market is witnessing a noteworthy transformation as consumer behavior shifts toward healthier and cleaner label products. Consumers today are more inclined toward food items that boast a satisfying taste alongside a simple list of ingredients that align with their wellness goals. Food manufacturers, in response to this growing trend, are increasingly on the hunt for all-in-one ingredient solutions.
Tali Feldman Sivan, CBO and co-founder of Meala FoodTech, expressed, "Our product addresses the demands for both functionality and clean-label requirements while delivering a texture and flavor profile reminiscent of traditional meat products."
Consumer Trends in Europe
The rising importance of health and transparency among consumers is significantly influencing the food industry, particularly in Europe. Recent studies indicate that a substantial portion of the population avoids ultra-processed foods and dislikes unfamiliar ingredients in their meals. This discernment is reshaping preferences, especially within the plant-based sector.
As consumers become more aware of what they eat, food manufacturers are urged to revisit their recipes and embrace cleaner labels to cater to this demand for healthier, more natural products that don’t skimp on taste or convenience. This explains the urgent need for versatile solutions like Vertis™ PB Pea that not only align with consumer values but also enhance product quality.
Collaboration for Market Expansion
The introduction of Vertis™ PB Pea signifies dsm-firmenich’s expansion of its plant protein portfolio, which aims to streamline functionality in plant-based meat alternatives. Hadar Ekhoiz Razmovich, CEO and co-founder of Meala FoodTech, stated, "We deeply value the support from our partners at dsm-firmenich, who have a long-standing history of excellence in delivering innovative products to market. Their extensive industry experience, coupled with our ground-breaking ideas, helps position us strongly in the competitive market arena."
This partnership combines distribution capabilities with innovative venture investments, paving the way for Meala's innovative pea-based texturizer to penetrate new global markets. With production already in motion in Europe, Meala is poised to meet the growing international demand for its functional pea protein products.
Looking ahead, Razmovich remarked, "We are excited to work alongside dsm-firmenich as we embark on a new era of plant-based alternatives that harmonize high performance with nutritional benefits, leading to a new generation of delicious and eco-friendly meat substitutes."
About Meala FoodTech
Founded in 2021 by innovation experts Hadar Ekhoiz Razmovich, Tali Feldman Sivan, PhD, and Liran Gruda, Meala FoodTech is on a mission to revolutionize food production with clean-label, functional ingredients that enhance the nutritional value of food. Supported by a network of prominent investors, including The Kitchen Hub and dsm-firmenich Ventures, Meala is positioned to drive significant advancements in the food industry.
Frequently Asked Questions
What is the primary product launched by Meala FoodTech?
The primary product launched is Vertis™ PB Pea, a texturizing pea protein designed for meat alternatives.
What benefits does Vertis™ PB Pea provide?
It offers clean labeling, enhanced protein content, thermostability, excellent texture, and improved water retention.
Which company partnered with Meala FoodTech?
Meala FoodTech partnered with dsm-firmenich for the commercialization of Vertis™ PB Pea.
How does Vertis™ PB Pea impact the food industry?
It helps manufacturers develop healthier products while complying with consumer demand for clean labels.
When was Meala FoodTech founded?
Meala FoodTech was founded in 2021 by a team of product innovation specialists.
