Mazda Partners with DOT to Enhance National Roadway Safety

Mazda Joins Forces with DOT for Road Safety Goals

Mazda North American Operations (MNAO) is excited to announce its partnership with the U.S. Department of Transportation (DOT) to bolster the National Roadway Safety Strategy, aimed at significantly reducing roadway fatalities. This collaboration reflects a shared commitment by various transportation community stakeholders, reinforcing the urgency of making roads safer for everyone.

The Call to Action Campaign

In an effort to curb rising fatality rates, the U.S. DOT launched the Call to Action Campaign in 2023. This initiative encourages organizations to adopt a shared mission focused on eliminating roadway fatalities. As part of the campaign, partners are invited to commit to actionable steps to enhance road safety, encouraging safe behaviors for individuals, advocating for safer vehicles, and improving post-crash support.

Mazda's Commitment to Safety

Tom Donnelly, President and CEO of MNAO, stated, "We are proud to support the U.S. DOT’s goal to reduce traffic fatalities. Our engineers and designers are dedicated to making strides toward zero deaths associated with our vehicles by the year 2040.” This commitment is realized through innovative engineering and the vigilant implementation of superior safety features.

Innovative Safety Features in Mazda Vehicles

As part of this partnership, Mazda has made it a priority to integrate advanced safety technologies in every new vehicle model. Since the 2024 model year, all Mazda vehicles are equipped with crucial safety systems such as Blind Spot Monitoring, Rear Cross Traffic Alert, Lane Departure Warning, and Automatic Emergency Braking. Furthermore, audible reminders for seat belts in all positions ensure that safety is never compromised.

Enhancing Child Safety

In 2025, Mazda will introduce rear seat reminders in its vehicles, aiding caregivers in preventing the tragic error of leaving children in cars. By establishing a reminder system, Mazda aims to enhance child safety significantly, addressing a silent yet critical challenge in roadway safety.

Mazda's Commitment to Excellence

Mazda continues to set standards in vehicle safety, having achieved the most 2024 TOP SAFETY PICK+ awards from the Insurance Institute for Highway Safety, outperforming all competitors. This accomplishment showcases Mazda’s ongoing dedication to vehicle safety and customer welfare.

Understanding the National Roadway Safety Strategy

The National Roadway Safety Strategy (NRSS) represents a comprehensive plan developed by the U.S. DOT aimed at reversing the troubling increase in traffic fatalities and severe injuries on American roadways. The NRSS emphasizes collective participation, inviting all organizations to engage and contribute to reducing deaths and injuries through a structured, five-pronged Safe System Approach.

About Mazda North American Operations

Founded in Hiroshima, Japan, Mazda is synonymous with quality craftsmanship and relentless innovation. With a mission focused on enriching life in motion, Mazda places human experience at the forefront of its philosophy. Mazda North American Operations, headquartered in Irvine, California, is tasked with overseeing various functions such as sales, marketing, and customer service for Mazda vehicles across multiple countries, including the United States, Canada, Mexico, and Colombia. Mazda actively maintains approximately 795 dealers in this territory.

Connecting with Mazda

For more information about Mazda’s latest offerings and its ongoing commitment to safety and innovation, interested parties are encouraged to explore the Mazda media center at news.mazdausa.com. Additionally, fans can stay connected by following @MazdaUSA on major social media platforms, such as Facebook, Instagram, X, YouTube, and Threads.

Frequently Asked Questions

What is the partnership between Mazda and the U.S. DOT?

Mazda has partnered with the U.S. Department of Transportation to support initiatives aimed at reducing roadway fatalities as part of the National Roadway Safety Strategy.

What are some safety features included in new Mazda vehicles?

New Mazda vehicles come equipped with safety systems such as Blind Spot Monitoring, Rear Cross Traffic Alert, Lane Departure Warning, and Automatic Emergency Braking.

When will rear seat reminders be available in Mazda vehicles?

Mazda plans to implement rear seat reminders in all vehicles starting with the 2025 model year to enhance child safety.

How does the National Roadway Safety Strategy work?

The NRSS lays out a comprehensive approach aimed at reducing traffic fatalities through collaborative efforts across various organizations to implement safe practices on the road.

Where can I find more information on Mazda's safety initiatives?

More information about Mazda’s safety features and initiatives can be found on their media center at news.mazdausa.com.

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