Mazda's Impressive Sales Performance
Mazda North American Operations (MNAO) has reported outstanding results for December sales, achieving a total of 40,201 vehicles sold. This represents a remarkable increase of 1.7 percent in comparison to the same month in the previous year. The full-year sales reached an impressive total of 424,382 vehicles, marking a robust 16.8 percent increase over the previous year. Despite having fewer selling days in December compared to the year earlier, Mazda’s Daily Selling Rate (DSR) showed impressive growth of 5.8 percent.
Record Sales Highlights for December 2024
In December 2024, MNAO's notable highlights include:
- The best December sales ever, with 40,201 vehicles sold.
- The CX-30 achieved its best December sales with 8,875 units sold.
- Record-breaking sales of the CX-50, totaling 8,083 vehicles sold.
- The CX-90 had its best December with 5,995 units sold.
2024 Milestones for Mazda
Throughout 2024, Mazda has seen many milestones in the U.S. market, including record-breaking sales of 424,382 vehicles sold. The company also received eight prestigious Top Safety Pick+ awards from the Insurance Institute for Highway Safety, surpassing all other brands. This accolade was awarded to several models, including the Mazda3 Sedan, Mazda3 Hatchback, CX-30, CX-50, CX-70, CX-90, and more.
New Innovations and Community Commitment
Mazda made significant strides with the launch of its innovative Brand Platform, "Move and Be Moved," in September. Additionally, Mazda Toyota Manufacturing started assembling the CX-50 Hybrid, reflecting their commitment to hybrid technology. The company also announced the opening of its 329th Retail Evolution dealership, enhancing customer experiences across the board.
CEO Remarks on Record Sales
Tom Donnelly, the President and CEO of Mazda North American Operations, stated, "Our record-setting performance is a testament to the hard work of everyone at MNAO and our dealer partners. We expanded our product portfolio, launched new hybrid models, and enhanced our customer services. These efforts contributed significantly to our astonishing sales results and set a positive trajectory for 2025 and beyond."
Sales in Canada and Mexico
Mazda Canada reported December sales of 4,566 vehicles, reflecting a 2.4 percent increase compared to the same month last year. The total annual sales in Canada also increased by an impressive 23.2 percent, amounting to 72,226 vehicles sold. Similarly, Mazda Motor de Mexico announced December sales of 8,677 vehicles, marking a 19 percent rise compared to the previous year. For 2024, total sales in Mexico also increased by 31 percent, reaching 99,797 vehicles sold.
About Mazda North American Operations
Proudly founded in Hiroshima, Japan, Mazda emphasizes sophisticated craftsmanship and innovation while enriching the lives of its customers. The headquarters in Irvine, California, manage the sales, marketing, and customer support of Mazda vehicles across the U.S., Canada, Mexico, and Colombia through approximately 795 dealers.
Frequently Asked Questions
1. What sales figures did Mazda report for December 2024?
Mazda reported total December sales of 40,201 vehicles, a 1.7 percent increase compared to December 2023.
2. How did Mazda's total sales for the year 2024 compare to the previous year?
The total sales for 2024 reached 424,382 vehicles, which is a 16.8 percent increase over 2023.
3. What models achieved record sales in December?
The best-selling models included the CX-30, CX-50, and CX-90 in December 2024.
4. What safety awards did Mazda receive in 2024?
Mazda received eight Top Safety Pick+ awards from the IIHS, recognizing their commitment to safety across various models.
5. What new initiatives has Mazda launched in 2024?
Mazda launched its new human connection-centric brand platform, "Move and Be Moved," enhancing customer relations and experience.
