Maybelline Partners with the Women’s Lacrosse League
This exciting partnership marks a major milestone in women's sports as Maybelline becomes the title sponsor of the newly named Maybelline Women's Lacrosse League. Joining forces with the Women's Lacrosse League (WLL), Maybelline aims to empower female athletes and elevate the sport to new heights.
Celebrating Empowerment and Confidence
Paul Rabil, co-founder and president of the Premier Lacrosse League and WLL, expressed enthusiasm about this partnership. He stated that it is a celebration of confidence, empowerment, and resilience—qualities that define both their athletes and Maybelline’s legacy. Together, they are committed to inspiring the next generation of players and showcasing excellence on and off the field. This collaboration highlights the growing significance of women's lacrosse and their joint dedication to breaking barriers.
A New Chapter for Women’s Lacrosse
Jessie Feinstein, Senior Vice President of Marketing at Maybelline New York, shared her excitement about launching the Maybelline Women's Lacrosse League. With a focus on empowering professional female athletes, Maybelline aims to support the growth of women’s lacrosse and help athletes look and feel their best with durable cosmetics during competitions. This partnership represents an unprecedented opportunity for the sport and a shining moment for female athletes everywhere.
Inaugural Competition and Future Prospects
The Maybelline Women’s Lacrosse League, which launched in late 2024 by the Premier Lacrosse League, is set to debut at the upcoming Championship Series. The league will feature four inaugural teams—Boston Guard, New York Charging, Maryland Charm, and California Palms—competing in the Olympic Sixes game format. This format is poised to introduce women's lacrosse to the Olympic stage by 2028.
An Investment in Women's Sports
This partnership is not just about branding; it demonstrates Maybelline's commitment to advancing women's professional sports and creating new opportunities for players and fans alike. The collaboration supports the growth of professional women’s lacrosse and shows a significant investment in the future of women's sports.
Exciting Events and Ticket Information
In 2024, the Premier Lacrosse League (PLL) made history by hosting its first professional women's lacrosse exhibition in the US, showcasing the talent of players who are defining the sport’s future. The Maybelline Women’s Lacrosse League promises to continue this momentum with thrilling competitions. Fans can now purchase tickets for the league's inaugural match, which is set to kick off on February 11 at The St. James. This opening event will feature a match between the Maryland Charm and New York Charging, starting at 7 PM ET. It's an electrifying moment for women's sports.
About the Leagues
The Maybelline Women's Lacrosse League consists of top-tier talent rostered by the world’s best players, making it a premier women's professional lacrosse league in North America. Co-founded by Paul Rabil and supported by an extensive group of investors, the PLL is pushing boundaries and setting new standards for the growth of lacrosse.
Maybelline’s Commitment to Community
Maybelline New York, recognized as the world's leading cosmetic brand, has a mission to make beauty innovative, accessible, and effortless. Their dedication extends beyond cosmetics with initiatives like Brave Together, aimed at supporting mental health globally—a testament to their investment in the well-being of the community. As they embark on this journey with the WLL, they will continue to inspire confidence in athletes everywhere.
Frequently Asked Questions
What is the significance of the partnership between Maybelline and the Women’s Lacrosse League?
This partnership marks a historic alliance aimed at empowering female athletes and promoting the growth of women’s lacrosse.
When did the Maybelline Women's Lacrosse League launch?
The league launched in late 2024, aiming to create a professional platform for female lacrosse players.
What teams are competing in the inaugural Maybelline Women's Lacrosse League?
The inaugural teams include Boston Guard, New York Charging, Maryland Charm, and California Palms.
Where will the league's inaugural matches take place?
The inaugural matches will occur at The St. James, marking a significant step in the league's history.
How is Maybelline supporting female athletes?
Maybelline is providing long-lasting cosmetic products designed specifically for athletes to help them look and feel their best during competitions.
