Matter Communications Elevates Crisis Management Capabilities
Matter Communications, a prominent Brand Elevation Agency known for integrating public relations, marketing, and creative services, has taken a significant step in strengthening its crisis communications unit. The agency has appointed Julianna Sheridan as the Vice President of Matter Precision, overseeing crisis communications initiatives. With her extensive experience, Julianna is poised to enhance the agency’s ability to guide clients through challenging situations.
Formalizing the Crisis Communications Unit
This recent move marks an important milestone as it is the first time Matter has officially established a crisis communications unit. This formalization reflects the agency's ongoing commitment to maintaining and safeguarding client reputations in times of crisis. Over the years, Matter has consistently demonstrated its dedication to supporting clients during critical events and emergencies, ensuring their interests remain protected.
Bringing Together Expertise
The newly formed crisis team combines decades of experience and expertise in developing comprehensive crisis response strategies. They offer critical services, including planning, conducting drills, workshops, and creating effective communication protocols. Furthermore, the team has actively engaged in real-time crisis responses by providing strategic counsel, content creation, media monitoring, and media relations assistance to clients across various industries.
Successful Crisis Management Initiatives
In a statement, Mandy Mladenoff, the president of Matter Communications, highlighted the team’s achievements over the past year. “In the last year alone, Matter’s crisis team has successfully guided clients through diverse challenges. These challenges included active shooter situations, legal disputes, federal investigations, deepfake technology misuse, and cyber breaches,” she stated. This reflects not only the team’s versatility but also its capability to navigate complex issues that can jeopardize a brand’s integrity.
Training and Preparedness
Under Sheridan’s guidance, Matter is equally focused on internal preparedness. Along with crisis co-lead and account director Kat Aronofsky, she has played a pivotal role in training the agency’s internal teams. This proactive approach ensures that all staff members are well-prepared to seamlessly support clients during crises, reinforcing the agency’s commitment to delivering excellent service, even in the most challenging circumstances.
Expertise in Strategic Communications
Julianna Sheridan brings nearly a decade of experience in strategic communications to her new role. Her background encompasses a range of sectors, including B2B technology, manufacturing, consumer goods, and professional services. Through her work with Matter’s Precision group, she aims to continue delivering significant value and support to clients during critical moments.
Future Directions for Crisis Management
The establishment of the crisis communications unit at Matter Communications signifies a forward-thinking approach to managing reputation and communication challenges. As companies increasingly face unpredictable crisis scenarios, the ability to respond effectively ensures client trust and brand integrity. To learn more about Matter’s offerings in crisis communications, reputation management, and strategic communications, interested parties can explore their comprehensive range of services.
About Matter Communications
Founded in 2003, Matter Communications is a Brand Elevation Agency that integrates public relations, marketing, and creative services to develop campaigns that inspire action and build value. With offices across North America, Matter collaborates with innovative companies in various sectors such as healthcare, technology, and consumer markets. For further information, visit https://www.matternow.com.
Frequently Asked Questions
What is Matter Communications' focus?
Matter Communications specializes in Brand Elevation by integrating public relations, marketing, and creative services to support client initiatives.
Who is Julianna Sheridan?
Julianna Sheridan is the newly appointed VP of Matter Precision, leading crisis communications and reputation management efforts within the agency.
What does the crisis communications unit do?
The crisis communications unit at Matter focuses on providing strategic support to clients during critical situations to safeguard their reputations and manage communications efficiently.
How does Matter prepare for crises?
Matter prepares for crises through comprehensive training programs for its team, developing protocols and conducting drills to ensure readiness.
What sectors does Matter serve?
Matter serves diverse sectors including healthcare, high-tech industries, consumer technology, and professional services.
