MasterCraft's Surf to Save Lives Campaign Is Back
As summer approaches, families are excited to enjoy time on the water, and MasterCraft Boat Company is gearing up for its third-annual Surf to Save Lives campaign. This initiative aims to rally the watersports community in fundraising for St. Jude Children’s Research Hospital, which carries out remarkable work in the fight against childhood cancer and other serious diseases.
Making Waves for a Cause
Over the past two years, MasterCraft has made significant contributions, totaling $150,000 to St. Jude, reaching the campaign's donation goal of $75,000 annually. This year, they are committed to maintaining that level of support, ensuring that families never receive a bill for their child’s necessary treatment, accommodations, or food. This alleviates some of the pressures they face, allowing them to focus their energy on their child’s recovery.
How the Campaign Works
From May 23 to September 30, boaters across the country are encouraged to join the Surf to Save Lives campaign. By using the MasterCraft Connect app, participants can log their time spent on-water indulging in activities like wakeboarding, waterskiing, tubing, or wakesurfing. For every minute spent enjoying these activities, MasterCraft will donate $1 to St. Jude, up to the maximum goal. The campaign is accessible to everyone, not just MasterCraft boat owners, inviting all boating enthusiasts to make a difference.
Community Engagement and Impact
Krista Schipner, Vice President of Marketing at MasterCraft, expressed her enthusiasm for the campaign, highlighting the positive impact this initiative has made on St. Jude families. Each summer of the campaign brings not just excitement for boating but also the fulfillment of helping those in need. It’s a unique way for participants to create joyous memories while contributing to a vital cause.
The Costs of Care
At St. Jude, the financial challenges associated with treatment can be overwhelming, with some children's care costs exceeding $1 million. Many families served by St. Jude are under- or uninsured. Even for those with insurance, St. Jude covers all costs, ensuring that families can focus solely on their child's well-being without the burden of medical expenses.
The Inspiring Story of Alexa Score
One of the campaign’s most inspiring figures is Alexa Score, a childhood cancer survivor and an accomplished professional wakeboarder. Alexa's journey is a testament to the spirit of resilience and adventure, and she is proud to serve as the official spokesperson for the Surf to Save Lives campaign. Her experience and triumph turned what began as a difficult battle into a mission to inspire others, and she continues to advocate for St. Jude’s invaluable work.
A Call to the Boating Community
Alexa passionately shares, "Every summer, I eagerly anticipate witnessing boaters across the country transform their time on the water into meaningful contributions. This campaign is not just about boating; it’s about unity and the significant change we can make together.” Her commitment helps to elevate awareness of both the campaign and St. Jude’s mission, encouraging more individuals to participate.
Employee Involvement and Support
In addition to the public campaign, MasterCraft employees are also invited to contribute to St. Jude through an Employee Giving Program. This initiative fosters a collaborative spirit among team members, allowing them to support the cause while strengthening company culture and community involvement.
Stay Informed and Get Involved
For those interested in learning more about MasterCraft and the Surf to Save Lives campaign, detailed information is available on the MasterCraft website. Staying connected with MasterCraft on various social media platforms is a great way to keep up with the campaign and join in this essential effort to support families in need.
Frequently Asked Questions
What is the Surf to Save Lives campaign?
The Surf to Save Lives campaign is an initiative by MasterCraft Boat Company to raise funds for St. Jude Children’s Research Hospital, focused on supporting families facing childhood cancer.
How can I participate in the campaign?
You can participate by logging your water activities through the MasterCraft Connect app from May 23 to September 30, with MasterCraft donating $1 for every minute logged.
Who can join the campaign?
The campaign is open to all boaters, not just those who own MasterCraft boats, encouraging a wide range of participants to partake in this meaningful cause.
How much money is MasterCraft pledging this year?
MasterCraft is pledging a maximum of $75,000 this year to support St. Jude Children’s Research Hospital.
What impact has St. Jude had on childhood cancer survival rates?
St. Jude has significantly improved childhood cancer survival rates from about 20% to over 80% since its opening, showcasing their commitment to finding cures and ensuring no family receives a bill for treatment.
