Empowering Women Through Watersports
MasterCraft Boat Company, a proud subsidiary of MasterCraft Boat Holdings, Inc. (NASDAQ: MCFT), has been a trailblazer in promoting inclusivity in watersports. With the announcement of the fifth annual 'Let Her Rip' campaign, they are reaffirming their dedication to empowering women and girls to embrace confidence and aquatic skills.
The 'Let Her Rip' Campaign Overview
Inspiring and Engaging Women
This initiative comprises a series of on-water clinics aimed at women and girls of all ages, designed to instill confidence as they learn and enjoy boating. For 2025, the program has expanded to include seven cities across the country, including Denver, Austin, and new locations like Charlotte and Lake Tahoe, making it more accessible to participants eager to learn.
Highlights from Past Years
Krista Schipner, Vice President of Marketing for MasterCraft, remarked on the overwhelming enthusiasm surrounding the events, stating, "Demand for these clinics continues to exceed expectations, with spots filling up almost instantly. Seeing women thrive on the water is incredibly rewarding." Each clinic, run by expert female athletes, ensures that participants, regardless of their skill level, can drive boats, dock, and master watersports techniques.
Support from Brands and Partners
The campaign has flourished with the support of notable partners such as Progressive Insurance and Chevrolet, allowing MasterCraft to expand its reach to new markets. This collaboration signifies a strong commitment to enhancing experiences for women in watersports.
2025 Tour Schedule
The 2025 clinic series kicks off in Hot Springs, AR, and runs from May to July. The complete lineup includes:
- May 4 – Hot Springs, AR
- June 1 - Denver, CO
- June 5 - Knoxville, TN
- July 15 - Lake Tahoe, CA
- July 24 – Minneapolis, MN
- July 25 – Charlotte, NC
- July 25 - Austin, TX
Personal Stories from Participants
World Champion wakeboarder Meagan Ethell shared her excitement about the campaign's success over the years, stating, "Working with fellow athletes to inspire young girls is a joy. Connecting through our shared love for water sports empowers so many and creates lasting memories." Her dedication exemplifies the positive impact of the 'Let Her Rip' initiative.
Community and Networking
Each clinic not only focuses on skills but also fosters a sense of community among participants. Women share their experiences, challenges, and triumphs, all while building friendships that transcend geographical boundaries.
About MasterCraft Boat Holdings, Inc.
Founded in 1968, MasterCraft has established itself as a leader in the design and manufacturing of premium performance sport boats. Their mission is clear: to design and produce the world’s finest boats for skiing, wakeboarding, and luxury experiences on the water. Through continuous innovation, MasterCraft aims to enhance the enjoyment and excitement of watersports for everyone.
Contact and Further Information
To learn more about MasterCraft and the 'Let Her Rip' campaign, interested individuals are encouraged to visit the company's official website or follow their social media pages for updates and information on how to be part of this empowering movement. Participants can also shop for campaign apparel and register for clinics directly from their platforms.
Frequently Asked Questions
What is the purpose of the 'Let Her Rip' campaign?
The 'Let Her Rip' campaign aims to empower women and girls through on-water clinics that help build confidence and skills in boating and watersports.
How can I participate in the clinics?
Interested women and girls can register for clinics through MasterCraft's official website and participate in various locations across the country.
What cities will the 2025 clinics take place in?
The clinics will be held in Hot Springs, AR, Denver, CO, Knoxville, TN, Lake Tahoe, CA, Minneapolis, MN, Charlotte, NC, and Austin, TX.
Who leads the clinics?
Professional female athletes, including champions from various watersports disciplines, lead the clinics to provide expert coaching and instruction.
How long has MasterCraft been promoting women's empowerment in watersports?
MasterCraft has been running the 'Let Her Rip' campaign for five years, consistently working to inspire and empower women in the watersports community.
