MASA Chips Achieves Record-Breaking Sell-Through at Sprouts Farmers Market
Ancient Crunch, the parent company of MASA, recently announced remarkable performance following the nationwide introduction of MASA at over 460 Sprouts Farmers Market stores. This launch has quickly become one of the most successful in the retailer's recent history.
Impressive Sales Numbers
Selling through six weeks' worth of inventory in just days demonstrates the overwhelming demand for MASA. Certain regions reported complete sell-outs, leading to urgent replenishment requests. Within the initial two weeks of hitting the shelves, MASA and Vandy exceeded sales of 12,000 units at Sprouts. Such sustained demand indicates that MASA is on a trajectory to become a significant player in the market, potentially reaching eight-figure annual sales.
Quality and Innovation in Snack Offerings
MASA's rise at Sprouts aligns with its growing popularity in the premium retail sector, where it sells over 400,000 bags monthly, establishing itself as a favored choice among health-conscious snackers. Particularly notable is MASA’s strong performance at Erewhon, where it holds four top positions in Chips/Salty Snacks, further asserting its status as a disruptive brand.
Unique Flavors Drive Demand
To further cater to Sprouts shoppers, Ancient Crunch introduced exclusive flavors that have spurred the rapid sell-through:
- MASA Hatch Chile — a unique blend offering a smoky and spicy flavor that reflects the essence of the Southwest, available only at Sprouts.
- Vandy French Onion — this flavor brings the rich, savory depth akin to Alpine onion soup, also exclusive to Sprouts.
Consumer Demand for Quality
As Seth Goldstein, co-founder of Ancient Crunch, stated, 'Sprouts has become a proving ground for real food made the right way.' Today's consumers are not just looking for healthy options; they crave snacks that taste great without compromising on quality. MASA exemplifies this by breaking down the barrier between healthy and delicious snacks. Shoppers are clearly eager for snack options made from simple, nutritious ingredients without the use of seed oils.
Expansion Plans
Currently, MASA is making waves across more than 1,500 locations nationwide, including prominent retailers like Sprouts, Erewhon, Bristol Farms, Citarella, Meadow Lane, Happier Grocery, SunLife Organics, and Pavilions. With plans to expand to additional national partners in early 2026, MASA is poised for significant growth in the snack industry.
About Ancient Crunch
Ancient Crunch champions the belief that the most nourishing foods are those rooted in culinary tradition. The company is dedicated to reviving authentic cooking methods and producing snacks of the highest standard — free from seed oils, fillers, and artificial ingredients. They focus on creating clean, delectable foods crafted the way they were meant to be enjoyed.
Frequently Asked Questions
What is the significance of MASA's success at Sprouts Farmers Market?
The record-breaking sell-through at Sprouts highlights the strong consumer demand for MASA chips and positions the brand as a leader in healthy snacks.
What unique flavors does MASA offer at Sprouts?
MASA offers two exclusive flavors at Sprouts: Hatch Chile and Vandy French Onion, which are crafted to cater to unique tastes.
How does MASA maintain product quality?
Ancient Crunch ensures high quality by avoiding seed oils, fillers, and artificial ingredients, focusing on wholesome, nutrient-dense snacks.
What are the future plans for MASA's expansion?
MASA plans to increase its availability across additional national partners, further expanding its reach in the snack food market.
How do consumers perceive MASA chips compared to other snack options?
Customers appreciate MASA for being a healthier choice that does not sacrifice taste, appealing to those seeking delicious and nutritious snacks.
