Mary's Gone Crackers Launches in Target Stores
The organic and gluten-free cracker brand brings clean snacking to health-conscious consumers with the Original and Super Seed Crackers now on shelves at Target.
Mary's Gone Crackers, North America's leading organic and gluten-free cracker brand, has officially launched in Target stores across the country. This exciting rollout includes three of the brand's top-selling varieties — Original, Super Seed Everything, and Super Seed Classic — which are available in convenient 4 oz. boxes, catering to shoppers looking for healthy snacking options without compromising on flavor.
Innovative Growth Strategies
This expansion comes at a pivotal time for Mary's Gone Crackers, which has experienced significant growth driven by innovative products, improved distribution, and a strong commitment to using quality ingredients sustainably. Recently, the brand underwent a full packaging refresh intended to enhance shelf visibility and appeal. In addition, they introduced new box sizes to better meet consumer demands and formed new partnerships with popular retailers, including Costco and Sam's Club, further extending their reach.
Why Target?
Mary's Gone Crackers is particularly excited about the partnership with Target, as the store attracts health-conscious consumers who value quality. These shoppers are meticulous about their food choices, often looking for snacks that are nutritious, delicious, and made with real ingredients. The chance to partner with such a retailer means aligning with an audience that resonates strongly with the brand’s mission.
"Target guests are intentional about what they eat. They read labels, prioritize quality, and seek better-for-you food options that they can confidently serve to their families," remarked Michael Finete, CEO of Mary's Gone Crackers. "We understand this customer well; we've built our brand around their needs, and we’re thrilled to have our best-selling products available on Target’s shelves."
Record Growth and Future Prospects
The Target launch marks an exciting chapter in a record-breaking year for Mary's Gone Crackers. In recent months, the brand reported its highest-ever household penetration and retail sales velocity, alongside increased repeat purchase rates. With more retail expansions planned and growing consumer demand for clean, functional snacks, Mary’s Gone Crackers is poised to be a leader in the better-for-you cracker category into the future.
About the Brand
Founded in 2004, Mary's Gone Crackers has risen to become one of the largest producers of organic and gluten-free crackers in the industry. Based in Reno, the company creates high-quality snacks that meet a variety of dietary needs, using mostly plant-based, organic, Kosher, gluten-free, and non-GMO ingredients. With its exceptional growth, the brand has maintained a commitment to providing delicious snacks that cater to health-conscious consumers, contributing to their continued recognition and success in the market.
Frequently Asked Questions
What are the main products being launched in Target?
The main products include Original, Super Seed Everything, and Super Seed Classic crackers.
Why is the launch in Target significant for the brand?
This launch is significant as it connects the brand with a broader audience of health-conscious consumers who prioritize quality in their snacks.
How has Mary's Gone Crackers grown in recent years?
The brand has experienced multi-year growth fueled by innovation, improved distribution, and a strong commitment to sustainability and ingredient integrity.
Where else are Mary's Gone Crackers available?
The products are also available at specialty and mainstream grocery stores across the United States and Canada.
What is the company’s commitment regarding ingredients?
The company is dedicated to using primarily plant-based, organic, non-GMO ingredients that cater to health-conscious consumers.
