Martinelli's 1868 Hard Cider Makes a Comeback
Martinelli's, a beloved name in the world of premium apple beverages, is returning to its roots with the much-anticipated re-introduction of its 1868 Hard Cider. Known for its rich heritage, the company has been delighting apple juice enthusiasts for over 155 years, and now they're back with a refreshing twist on their classic offerings.
A Storied History of Cider
The origins of Martinelli's date back to 1868, when the company first ventured into cider-making. Today, Gun Ruder, the President and CEO of S. Martinelli & Company, reflects on the legacy, noting that many may not realize that those early days involved a hard cider version of the famous award-winning juices that have become iconic. This nostalgia highlights the brand's deep-rooted connection to both its products and its customers.
Prohibition and the Transformation
In the late 1910s, amidst the shifting tides of legislative changes, the Martinelli family found themselves at a crossroads. With the National Prohibition Act banning the sale of alcoholic beverages, they quickly innovated a non-alcoholic version of their cider, which ultimately helped them navigate through the turbulent times ahead. When Prohibition came to an end in 1933, Martinelli's reinstated its hard cider, allowing the traditional flavors to return to the shelves.
The Revival of 1868 Hard Cider
After numerous limited releases, including one in 2018 for their 150th anniversary, Martinelli's hard cider is back for the long haul with the launch of 1868 Hard Cider. It is crafted from 100% U.S.-grown, fresh-pressed apples, featuring a harmonious blend of Newtown Pippin and other exceptional West Coast apple varieties. This classic combination delivers a fresh, just-picked apple flavor that captivates the palate.
Available Soon
Starting soon, 1868 Hard Cider will be available in a variety of select retailers including Whole Foods, Trader Joe's, New Leaf, Raley's, Nugget, Total Wine, and Bev Mo! stores in northern California. From there, the rollout will expand nationally in early 2025. The collection will feature three delicious 12-ounce flavors—Original, Imperial, and Mango—with plans for even more exciting flavors to come!
About S. Martinelli & Company
As a family-owned and operated company, S. Martinelli & Company has upheld a commitment to quality for more than a century and a half, reaching generations of apple juice and cider lovers. The company prides itself on offering 100% juice products, made from fresh apples without added sweeteners or preservatives. Their signature apple-shaped, champagne-style glass bottles are a cherished hallmark of the brand. Currently, the company is guided by fourth-generation family member and Chairman, John Martinelli.
Frequently Asked Questions
What is 1868 Hard Cider?
1868 Hard Cider is a new product from Martinelli's, made from a blend of fresh-pressed apples to revive its historical cider roots.
When will 1868 Hard Cider be available?
The cider will be available at select stores starting soon and will roll out nationally in early 2025.
What flavors are offered in the 1868 collection?
The initial flavors include Original, Imperial, and Mango, with more flavors planned for release in the future.
What makes Martinelli's cider unique?
Martinelli's cider is made from 100% U.S-grown apples and is crafted without any added preservatives or sweeteners, ensuring a pure apple flavor.
Who leads S. Martinelli & Company today?
The company is currently led by fourth-generation family member John Martinelli, maintaining the family-owned spirit of the brand.
