Marshall Lux Joins Percent's Board of Directors
Percent, an innovator in the private credit marketplace, has announced that Marshall Lux, a seasoned financial services leader, has joined its Board of Directors. With over 40 years of diverse experience in banking, consulting, and fintech, Lux brings a wealth of knowledge to the team, having held significant positions at prestigious organizations like Boston Consulting Group and McKinsey.
Lux's Impressive Background
Throughout his career, Lux has demonstrated exceptional leadership, particularly during pivotal moments in the financial sector. His tenure as the Global Chief Risk Officer for consumer products at JPMorgan Chase during the tumultuous financial crisis of 2008 showcases his ability to navigate complex challenges. This deep experience in risk management will be invaluable as Percent continues to expand its footprint in the private credit space.
Record Performance Highlights
Lux's accession to the board comes at a time when Percent has achieved remarkable financial milestones, surpassing $2 billion in transaction volume and $300 million in assets under management. Notably, Percent accounted for over 90% of U.S. lender finance deal activity below $10 million in the first quarter of 2025 alone, which is a clear indicator of its growing influence in the market.
Supporting Institutional Demand
According to Nelson Chu, the CEO and Founder of Percent, Lux's insights into institutional risk and transformation are timely, as the demand for private credit is peaking. He remarked, "Marshall brings unmatched perspective and credibility to our team as institutional demand for private credit reaches new heights." This sentiment underscores the critical role that strategic guidance will play as the company continues its upward trajectory.
About Percent’s Vision
Lux expressed excitement about joining Percent, recognizing it as one of the few platforms that harmonizes strong fundamentals with technological innovations in private credit. He highlighted the necessity of modernizing private credit to meet current market needs, specifically for institutions requiring transparency and yield.
The Growing Appeal of Private Credit
As private credit gains traction among institutional investors, it has become a strategic asset allocation in uncertain macroeconomic climates. Percent leverages a technology-first approach, enabling rapid execution and heightened access while fostering transparency in contracts for both sides of the transaction.
Impressive Recent Achievements
Some notable highlights of Percent's recent performance include:
- $2 billion in transaction volume to date
- $300 million AUM, demonstrating 18 consecutive months of growth
- EBITDA positive as of March 2025
- Three consecutive years of doubled marketplace revenue
Acknowledgments and Recognition
Percent was recently recognized on the esteemed Inc. 5000 list of fastest-growing private companies, ranking No. 85 overall and No. 6 in Financial Services, reflecting its rapid ascent within the industry.
About Percent
Founded in 2018, Percent is at the forefront of democratizing access to private credit markets. The New York-based fintech company, which is a FINRA-registered broker-dealer, has successfully facilitated over $2 billion in private credit transactions. By optimizing processes from sourcing deals to ongoing management, Percent empowers investors with unique opportunities and borrowers with competitive capital options. Strong backing from top venture capital firms positions Percent as a pivotal player in the evolution of private credit.
Frequently Asked Questions
What is Percent?
Percent is a fintech company specializing in the private credit marketplace, providing innovative technology solutions for investors, borrowers, and underwriters.
What role does Marshall Lux play at Percent?
Marshall Lux has been appointed to Percent’s Board of Directors and will provide strategic guidance based on his extensive experience in financial services.
What are Percent's recent financial achievements?
Percent has surpassed $2 billion in transaction volume and $300 million in assets under management, reporting significant growth in their operations.
Why is private credit popular now?
Private credit is becoming increasingly popular as it offers non-correlated, income-generating assets amidst market volatility, appealing to institutional investors.
How does Percent innovate its services?
Percent uses a technology-first model to accelerate transactions and improve data transparency, which enhances the overall experience for both investors and borrowers.
