Transforming Urban Spaces for Pet Owners
Mars, Incorporated, a renowned leader in pet care products and services, is on a mission to create a world where pets and their owners thrive together. The company is expanding its innovative BETTER CITIES FOR PETS™ program to promote pet-friendly neighborhoods globally, responding to the feedback of urban pet parents who often find their surroundings lacking in amenities for their furry friends. Research shows that a mere 40% of pet owners feel that their neighborhoods cater to pets, igniting Mars's commitment to change this narrative.
Global Movement Towards Pet-Friendly Cities
This pioneering initiative aims to catalyze a movement towards building climate-resilient cities that are welcoming and accommodating to pets and their owners. By establishing partnerships with influential organizations such as C40 Cities, Mars is enabling city leaders to transform green spaces and enhance accessibility for pets. The program has ambitious goals, including creating more green spaces and pet-friendly environments that future generations can enjoy.
Strategic Collaborations for Local Impact
In its effort to amplify the BETTER CITIES FOR PETS™ message, Mars plans to expand its collaboration with Tripadvisor, fostering development in more pet-friendly locales. This collaboration is set to encourage cities across different countries to integrate pet-friendly options into their community planning, ensuring that pets can accompany their human companions wherever they go, making travel more convenient and enjoyable.
A Commitment to Sustainable Urban Living
With an investment exceeding $1 million, the expanded initiative aims to improve access to public parks and pet amenities, with the goal of benefiting 10 million people and their pets by 2030. This commitment aligns with Mars's broader mission of creating positive changes in urban living while supporting local economies through pet-friendly business practices.
The Emotional Benefits of Pets
The profound impact pets have on their owners' lives cannot be overstated. Studies show that 83% of pet parents believe their pets significantly enhance their mental health. Moreover, 54% report that having their furry companions improves their social interactions. Pets not only serve as a source of joy and companionship but also help foster stronger community bonds and enrich urban life.
Voices of Leadership in the Movement
Ikdeep Singh, the Global President of Mars Pet Nutrition, emphasizes the importance of considering pets in urban planning. He highlights, "With the urban pet population set to rise by almost 10% by 2030, Mars is more committed than ever to improving city living for millions of pets and pet parents around the world. Giving pet parents a voice in how our cities are designed for the future won't just benefit our pets – it will contribute to healthier communities and a better planet for all. Because a better city for pets is a better city for all."
As part of this initiative, the partnership with C40 Cities aims to develop an Urban Nature Playbook that provides actionable strategies to create lush, playful environments for pets and their humans. This resource will assist city planners in integrating green spaces that prioritize biodiversity, public health, and climate resilience.
Inspiring Community Leaders
Mark Watts, Executive Director of C40 Cities, notes that accessible green spaces are essential for community well-being. He underscores the importance of safe and enjoyable environments for people and pets alike in combating climate challenges. Furthermore, Sadiq Khan, Mayor of London, proudly stresses his commitment to enhancing pet-friendly initiatives within his city, promoting a green, harmonious living space for all residents.
Expanding Pet-Friendly Opportunities
A staggering 11% of global urban pet parents feel restricted in their movements because of their pets, highlighting an urgent need for more inclusive spaces. Following a successful approach in the U.S., Mars is broadening its Tripadvisor and CESAR® collaboration efforts to streamline pet-friendly options in the UK and Italy, while initiating partnerships with MY DOG® in Australia.
The Broader Impact of Mars
Moreover, Mars’s ongoing dedication to its core values reflects in its operations. By upholding ideologies centered around quality, responsibility, mutuality, efficiency, and freedom, Mars ensures that every associated effort leads to positive impacts on both communities and the environment.
Mars, Incorporated, with its expansive portfolio of beloved brands, is determined to empower the pet community while fostering businesses that cater to their needs. As a result, it aims to create a brighter future for pets and humans through sustained efforts towards inclusivity and responsible community growth.
Frequently Asked Questions
What is the BETTER CITIES FOR PETS™ program?
The BETTER CITIES FOR PETS™ program by Mars is an initiative aimed at promoting pet-friendly urban environments that enhance the quality of life for pets and their owners.
How much investment is being made in this initiative?
Mars is investing over $1 million to enhance access to green spaces and pet-friendly amenities around the world.
What are the key partnerships involved in this initiative?
The initiative is collaborating with C40 Cities and Tripadvisor to create more inclusive and pet-friendly urban spaces.
How does having a pet impact mental well-being?
Studies indicate that 83% of pet parents find their pets positively influence their mental health and social interactions.
What cities are initially involved in this program expansion?
The program will focus on enhancing pet-friendly spaces in cities including London, Los Angeles, São Paulo, Bengaluru, and Bangkok.
