Marriott International Unveils Series by Marriott Launch
Marriott International, Inc. has made a significant move by entering into strategic agreements with Hawkins Way Capital to transform five key properties in the United States into the Series by Marriott™ brand. This launches a fresh chapter for Marriott as they look to enhance their hotel offerings across various urban and coastal locations.
Significant Growth with New Agreements
The five properties, which currently operate as FOUND Hotels, will see this transformation in major metropolitan areas. This expansion underscores Marriott's commitment to delivering high-quality hospitality options within the Marriott Bonvoy portfolio, appealing to diverse travelers looking for memorable experiences.
Key Locations for Series by Marriott
The selected cities for the Series by Marriott™ brand include vibrant locations such as Miami, Santa Monica, San Francisco, Chicago, and San Diego. Each of these cities is known for unique cultural offerings and attracts a large number of tourists and business travelers alike.
A Unique Concept in Hospitality
Launched recently, Series by Marriott™ aims to provide guests with personalized experiences that showcase the distinct character of each location. This new collection brand is designed to meet the expectations of modern travelers who seek comfort and local flair, ensuring that every stay is more than just a lodging experience.
The Vision Behind the Brand
According to Noah Silverman, Global Development Officer for Marriott in the U.S. and Canada, this launch reflects an exciting time for Marriott as they broaden their collection of upscale accommodations. With the growing interest in boutique and lifestyle hotels, Series by Marriott™ will offer local owners a unique chance to convert their properties while maintaining their distinct identities.
Collaboration for Success
Ross Walker, Managing Partner at Hawkins Way Capital, expressed the excitement around the collaboration with Marriott. By merging the FOUND Hotels concept with the Series by Marriott™ brand, they plan to take advantage of Marriott's global distribution channels and loyalty programs, enhancing their appeal to travelers.
What Makes Series by Marriott Special?
FOUND Hotels exemplify the essence of Series by Marriott™, with thoughtfully designed spaces that cater to travelers interested in experiencing iconic destinations. Each property will maintain its unique character while being part of a larger network of Marriott's acclaimed travel platform.
Expected Additions to the Portfolio
The transition of the five FOUND Hotel properties into Series by Marriott™ is anticipated to create a more competitive offering for travelers. The new additions will enhance Marriott's existing collection and will be well-positioned in some of the most sought-after areas of the country.
International Expansion Plans
This strategic development in the U.S. follows Marriott's earlier initiatives to expand the Series by Marriott™ brand internationally, including agreements in India. The growing portfolio of properties under this brand emphasizes the company's continued investment in expanding globally.
A Commitment to Quality
Marriott's ventures are not merely about expansion; they represent a dedication to providing quality and reliable accommodations. To support this growth, they are focusing on partnerships that align with the ethos of their new collection brand.
Empowering Local Hospitality
By integrating Series by Marriott™ with existing local hotels, Marriott is helping to elevate regional hospitality offerings. This approach enables hotel owners to remain integral to their communities while benefiting from Marriott's strong brand recognition.
Frequently Asked Questions
What is the Series by Marriott™ brand?
Series by Marriott™ is Marriott's latest collection designed to offer personalized experiences that reflect the character of each destination.
Which properties are transitioning to the Series by Marriott™ brand?
Hotels in Miami, Santa Monica, San Francisco, Chicago, and San Diego will be converted to the Series by Marriott™ brand.
What distinguishes Series by Marriott™ from other Marriott brands?
This brand focuses on providing a unique local experience while offering the reliability associated with Marriott properties.
Are there any new initiatives in international markets?
Yes, Marriott has announced international expansions for Series by Marriott™, including initiatives in India.
How will local owners benefit from this transition?
Local owners can enhance their properties' visibility and reach through Marriott's global distribution network while preserving their unique identities.
