Marriott International Launches Series by Marriott in India
In an exciting development for travelers and hospitality enthusiasts, Marriott International has launched its new collection brand, Series by Marriott, in India. This initiative, in collaboration with Concept Hospitality Private Limited under The Fern Hotels & Resorts, enhances Marriott's presence in the Asia Pacific region, excluding China. The goal is to deliver a hospitality experience that is rooted in local culture while upholding the prestigious standards that Marriott is known for globally.
Introduction of Series by Marriott
The Series by Marriott brand aims to cater to 'global domestic' travelers who seek familiarity in hospitality. This collection promises comfortable accommodations, reliable service, and experiences that are deeply connected to the local environment. With the introduction of Series by Marriott, guests can expect hotels that do not just serve a purpose for their stay but also represent the artistry and uniqueness of their locales.
Eco-Friendly Concept and Unique Experience
The inaugural properties under Series by Marriott feature eco-friendly designs that prioritize sustainability. Each hotel is a unique blend of modern amenities paired with regional architectural motifs, embracing the spirit of its location. Whether travelers are visiting for business or leisure, every option in the Series by Marriott collection is crafted to satisfy their needs. The collection represents a thoughtful commitment to enhancing guest experiences while also supporting the local economy.
Details of the Initial Openings
The first phase of openings involves 26 distinct hotels strategically located across various cities in India, offering more than 1900 rooms. Some notable openings include:
- The Fern Residency Ahmedabad, Subhash Bridge – Ahmedabad (69 rooms)
- The Fern Residency Bengaluru, Seshadripuram – Bengaluru (79 rooms)
- The Fern Residency Bhiwandi-Pimplas – Bhiwandi (79 rooms)
- The Fern Residency Bodhgaya – Bodhgaya (63 rooms)
- Bhanu The Fern Forest Resort & Spa Jambughoda – Jambughoda (91 rooms)
- The Fern Mumbai, Goregaon – Mumbai (94 rooms)
- The Fern Brentwood Resort Mussoorie – Mussoorie (72 rooms)
Innovative Guest Services and Amenities
One of the unique aspects of Series by Marriott is the focus on guest-centric services. Each property will deliver customized offerings, including a Grab n Go breakfast for early risers, a special kit for single female travelers, and an evening turndown service complete with local treats. Moreover, each hotel will incorporate a calming Lamp Lighting Ceremony, designed to harmonize with nature and promote relaxation.
Expansion Plans and Future Growth
The successful launch of these 26 hotels marks just the beginning for Series by Marriott, with ambitions extending toward over 100 additional properties planned in the near future. According to Kiran Andicot, Senior Vice President, South Asia, Marriott International, India presents an optimal environment for growth due to its burgeoning domestic travel market and the increasing demand for quality stays at reasonable prices. He expressed his excitement regarding Series by Marriott's focus on celebrating regional narratives while ensuring that the hallmark quality of Marriott is preserved.
Marriott Bonvoy and Guest Loyalty
All Series by Marriott hotels will participate in the Marriott Bonvoy loyalty program, allowing guests to earn points for stays. This program ensures that members enjoy a personalized and seamless experience, enabling them to take advantage of benefits across Marriott's extensive portfolio of hotel brands. This commitment to exceeding guest expectations is what makes Series by Marriott not just a collection but a reimagining of hospitality in India.
Frequently Asked Questions
What is Series by Marriott?
Series by Marriott is a collection of hotels launched by Marriott International, designed to celebrate regional character while delivering trusted hospitality.
Where are the first Series by Marriott hotels located?
The first hotels are located across various cities in India, including Ahmedabad, Bengaluru, Mumbai, and Mussoorie.
What unique services do these hotels offer?
They provide innovative services like a curated kit for single female travelers, evening turndown with local treats, and a tranquil Lamp Lighting Ceremony.
How will Series by Marriott impact local economies?
By promoting regional authenticity and employing local resources, Series by Marriott aims to significantly contribute to the local economy.
Can guests earn rewards at Series by Marriott hotels?
Yes, all Series by Marriott properties will participate in the Marriott Bonvoy loyalty program, allowing members to earn points for their stays.
