Marquez Brothers Acquires YoGusto® Brand from Hato Potero Farms
Through this acquisition, Marquez Brothers strengthens its national presence with a strategic East Coast manufacturing plant.
Marquez Brothers International, Inc. (MBI), a family-owned enterprise devoted to producing and distributing high-quality Hispanic foods, has announced a pivotal agreement to acquire Hato Potero Farms, the owner of the renowned YoGusto® brand. This brand stands out as one of the foremost drinkable yogurt producers in the United States. The acquisition marks a significant chapter in MBI's ambitious mission to broaden its product range while solidifying its foothold in the dynamic U.S. food market.
Strategic Expansion in the U.S. Food Market
YoGusto®, the market leader in drinkable yogurt, caters specifically to the multicultural North American consumer market. It offers an impressive array of products, such as lactose-free milk, chocolate milk, sour cream, and various cheeses. After over 25 years in the market, YoGusto® has established a robust reputation and operates a manufacturing facility that provides employment for approximately 70 staff members.
CEO Statement on the Acquisition
Gustavo Marquez JR, the CEO of Marquez Brothers International, shared his excitement regarding the acquisition, stating, "This acquisition fits our strategy of focusing and growing in the Hispanic food categories and will allow us to continue growing our core business by strengthening our position in a rapidly growing market that is gaining space in mainstream consumption. We are thrilled about bringing YoGusto®, a drinkable yogurt brand that complements our leading flagship brand El Mexicano®, to a nationwide audience. This deal will enhance our production capabilities and distribution network on the East Coast."
About Marquez Brothers International, Inc.
Marquez Brothers International, Inc. (MBI) operates as a leading multinational food company across the USA and Mexico. With a total of seven manufacturing facilities and eighteen distribution centers, MBI employs over 1,200 personnel committed to delivering authentic Hispanic quality branded foods. The impressive product lineup includes items such as packaged cheese, creams, yogurts, meats, desserts, rice, beans, jalapeños, cookies, sauces, condiments, spices, pastas, and beverages. MBI's brand portfolio encompasses the renowned El Mexicano®, alongside several other notable brands, including Rancho Grande®, San Juan®, Autlan®, Casero®, La Toña®, Saborcool®, Marquez Family®, and of course, YoGusto®.
Future Prospects for Marquez Brothers and YoGusto
The acquisition of YoGusto® presents numerous opportunities for Marquez Brothers as it plans to leverage YoGusto®'s established product recognition and dedication to quality in expanding its market reach. This strategic move aligns perfectly with Marquez Brothers' growth goals, enhancing its influence and competitiveness in the bustling North American food landscape. As consumer tastes continue to evolve, brands that demonstrate flexibility and innovation, such as Marquez Brothers, are poised to thrive.
Frequently Asked Questions
1. What is the significance of the acquisition?
The acquisition of YoGusto® allows Marquez Brothers to strengthen its presence in the U.S. food market and expand its product offerings.
2. How long has YoGusto been in the market?
YoGusto® has been a recognized brand in the drinkable yogurt category for over 25 years.
3. What products does YoGusto offer?
YoGusto® offers a variety of products, including lactose-free milk, chocolate milk, sour cream, and various types of cheeses.
4. What are the future plans for YoGusto after the acquisition?
Marquez Brothers aims to enhance production capabilities and distribution for YoGusto®, with intentions to take the brand nationwide.
5. How does this acquisition impact Marquez Brothers' brand portfolio?
This acquisition complements Marquez Brothers' existing products, particularly the flagship El Mexicano® brand, allowing for growth and market expansion.
