Mariner Expands Its National Reach with Strategic Acquisition
Mariner, a notable name in financial services, recently announced its acquisition of Defined Financial Planning, a registered investment adviser based in California. This move is part of Mariner's ongoing strategy to broaden its national footprint by partnering with growth-oriented RIAs. With approximately $164 million in assets under advisement, Defined Financial Planning adds significant value to Mariner's diverse portfolio.
About Defined Financial Planning
Founded in 2020 and headed by Sam Gaeta, CFP, Defined Financial Planning has quickly established a reputation for excellence in financial planning and wealth management. Their unique approach incorporates a seven-part planning process designed around the individual values and goals of each client. By offering both foundational and advanced planning services, the firm effectively addresses a wide range of client needs, from comprehensive financial strategies to intricate wealth management decisions.
The Expertise Behind Defined Financial Planning
The team at Defined Financial Planning, comprised of Gaeta, Brianna Hasbrook, and Natasha Williamson, leverages their expertise to deliver personalized financial management services. With a dedication to a client-centric philosophy, they have cultivated strong relationships built on trust and transparency. This commitment is being further reinforced through their integration into Mariner, where they can access a larger pool of resources and knowledge.
CEO Insights on the Acquisition
Marty Bicknell, the CEO and president of Mariner, shared, "Our focus is on acquiring firms that mirror our commitment to client-first values and have a strong foundation of trust and growth. Defined Financial Planning's dedication to personalized service aligns perfectly with our mission, and we are excited to welcome Sam and his team to the Mariner family." This statement underscores the importance of shared values and goals in establishing successful partnerships.
The Future of Mariner and Defined Financial Planning
By refining their service offerings and enhancing their market presence, Mariner aims to respond to the rising demand for integrated financial solutions amidst a rapidly evolving industry landscape. The consolidation trend within the wealth management sector positions Mariner as an ideal partner for RIAs seeking sustainable growth while maintaining high service standards.
Core Investment Management and Planning Services
Defined Financial Planning’s model emphasizes core investment management, which serves as the foundation for its comprehensive planning services. This strategic focus allows for a more cohesive approach to managing wealth, ensuring that each client receives tailored strategies that align with their specific objectives.
The Integration Process
As of October 31, 2025, Defined Financial Planning has officially adopted the Mariner brand, transitioning into an integral part of Mariner’s operations. Their San Rafael office will continue to function as a local entity, marking Mariner's 22nd office in California and its 136th nationwide. This number reflects the firm’s continuing commitment to being accessible and responsive to clients’ needs.
About Mariner
Mariner operates as a privately held national financial services firm that emphasizes customized solutions in wealth management. With a dedicated team and an expansive array of services—ranging from tax and estate planning to investment banking—Mariner is uniquely positioned to offer comprehensive wealth plans tailored to clients’ evolving needs. Established in 2006, the firm has significantly expanded its influence, managing over $609 billion in assets under advisement as of the end of September 2025.
Frequently Asked Questions
What is the significance of Mariner's acquisition of Defined Financial Planning?
This acquisition allows Mariner to expand its footprint in the wealth management sector and enhance its service offerings through the integration of Defined Financial Planning's expertise.
How does Defined Financial Planning differentiate itself in the market?
Defined Financial Planning is known for its client-centric approach, providing tailored financial solutions that align with individual goals and values.
Who leads Defined Financial Planning?
Sam Gaeta, a certified financial planner, leads Defined Financial Planning. He is supported by a skilled team dedicated to delivering personalized wealth management services.
What are the future plans for the San Rafael office?
The San Rafael office will continue operating under the Mariner brand, maintaining its local presence while accessing Mariner’s extensive resources and expertise.
How does Mariner aim to respond to the consolidation trend in wealth management?
Mariner seeks to attract growth-oriented RIAs by emphasizing a culture of support and integrated services that empower advisors to thrive while maintaining high standards of client service.
