Marco's Pizza Enriches Leadership Team
Marco's Pizza, a leading name in the fast-growing pizza industry, announces the strategic addition of two exceptional leaders to its team. The appointment of Steve Kennedy as Chief Marketing Officer (CMO) and Bill Schaffler as Chief Financial Officer (CFO) underscores the brand's commitment to growth and franchisee support.
Industry Experts Join the Team
These experienced professionals bring a wealth of knowledge to their respective roles. Steve Kennedy, with over 25 years in the marketing arena, is ready to innovate Marco's brand positioning and customer experience. His previous experience includes significant roles at prominent brands such as Domino's and Nestlé USA. Kennedy's approach emphasizes a modern, data-driven marketing strategy aimed at enhancing guest engagement.
As CMO, Kennedy expresses enthusiasm about the brand's momentum and aims to amplify the unique offerings of Marco's Pizza. His goal is to deepen connections with customers by leveraging data to create impactful marketing campaigns that highlight quality and brand relevance.
Financial Leadership Under Schaffler
Bill Schaffler, stepping into the role of CFO, carries extensive experience from high-growth restaurant environments. He has successfully guided financial strategies in various capacities, including his previous role as President & CEO of Ascension Coffee Company. Schaffler's expertise includes private equity and multi-unit expansion, making him a valuable asset to Marco's Pizza as it continues its expansive growth.
Schaffler believes that the strength of Marco's system is a robust foundation for future growth. He is committed to establishing financial and operational frameworks that support the brand's mission and enhance franchisee relations.
Growth Prospects for Franchisees
With recent financial performance data, prospective franchisees are increasingly drawn to the opportunity Marco's Pizza offers. The brand's Franchise Disclosure Document indicates impressive Average Unit Volumes (AUV) for the top-performing stores, showcasing why the franchise model is so attractive. The commitment to delivering a quality pizza experience remains the cornerstone of their growth strategy.
About Marco's Pizza
Founded in 1978 by Pasquale Giammarco, Marco's Pizza has steadily grown into one of the fastest-growing pizza brands in the United States. Operating over 1,200 stores across the country and expanding into international markets, Marco's is known for its high-quality pizzas made with fresh ingredients and a dedication to providing excellent customer service. The brand was recognized for its excellence in the restaurant sector and continues to thrive, offering franchise opportunities for those looking to become part of a successful pizza chain.
Frequently Asked Questions
Who has been appointed as the new CMO of Marco's Pizza?
Steve Kennedy has been appointed as the Chief Marketing Officer (CMO).
What experience does Steve Kennedy bring to Marco's Pizza?
Steve Kennedy has over 25 years of experience in marketing, including significant roles at Domino's and Nestlé USA.
Who is the new CFO of Marco's Pizza?
Bill Schaffler has been appointed as the Chief Financial Officer (CFO).
What strategy will be emphasized by the new leadership at Marco's Pizza?
The new leadership will focus on innovative marketing strategies and financial oversight to support franchisee growth.
How many stores does Marco's Pizza currently operate?
Marco's Pizza operates over 1,200 stores across the United States and beyond, including locations in Puerto Rico and Mexico.
