Manna Tree Teams Up with Grupo Herdez to Boost Wellness Efforts
This partnership seeks to broaden the global influence of health and wellness brands.
Manna Tree, a global private equity firm focused on helping consumers live healthier lives, has announced a strategic partnership with Grupo Herdez, a leading food company. This alliance is set to significantly support Manna Tree's goal of identifying and accelerating businesses that prioritize health and wellness, utilizing their extensive global experience.
Ross Iverson, Co-Founder and Managing Partner of Manna Tree, highlighted how crucial Grupo Herdez's industry expertise and distribution network are, especially given their strong foothold in the U.S. market. He noted that this partnership presents a unique chance to explore the rapidly growing Latin American health and wellness sectors.
Grupo Herdez holds a strong market presence in Mexico and has been traded on the Mexican Stock Exchange since 1991, reaching 99 percent of Mexican households with its diverse range of over 20 consumer brands. Its connection to the U.S. market through the MegaMex joint venture enhances its market position, providing significant growth opportunities due to its robust industry ties.
Gerardo Canavati Miguel, Chief Financial and IT Officer of Grupo Herdez, expressed enthusiasm about the collaboration, stating that together with Manna Tree, they can drive innovation and open up new avenues in the food sector.
This partnership aims to tap into the thriving global wellness economy, which now represents 5.6 percent of total GDP. Both the U.S. and Mexico are seen as key growth markets, particularly as the world recovers from the pandemic and nutrition is increasingly viewed as a fundamental aspect of health.
Iverson pointed out that health and wellness have emerged as significant trends in consumer behavior across borders. Through their collaboration with Grupo Herdez, Manna Tree hopes to find fresh opportunities to add value to its current portfolio and gain valuable insights across North America.
About Manna Tree
Manna Tree is a global private equity firm dedicated to investing in businesses that empower consumers to lead healthier, longer lives. Their primary focus is on the consumer sector, especially within health and wellness, aiming at growth-stage and buyout opportunities. Manna Tree has made successful investments in 13 companies, including Health-Ade, Gotham Greens, and Vital Farms.
About Grupo Herdez
Grupo Herdez is a leader in Mexico's food industry, providing an extensive range of over 1,500 products across various categories. The company is committed to sustainability and has aligned its strategy since 2012 with the UN's Sustainable Development Goals, which include zero hunger and responsible consumption. With a workforce exceeding 11,500, Grupo Herdez operates 15 production plants and 29 distribution centers throughout the region.
Frequently Asked Questions
What is the main goal of the partnership between Manna Tree and Grupo Herdez?
They aim to expand the global influence of health and wellness brands while discovering new market opportunities in the food industry.
How will this partnership benefit Manna Tree?
It will enhance Manna Tree's ability to support its portfolio companies by giving them deeper industry insights and better distribution access, particularly in North America.
What specific areas is Grupo Herdez known for?
Grupo Herdez is recognized for delivering traditional Mexican cuisine to the U.S. and maintains a well-established product line within the food industry.
Why is the health and wellness sector important now?
This sector has seen tremendous growth, especially in the aftermath of the pandemic, reflecting a heightened consumer focus on nutrition and wellness.
What does Manna Tree aim to achieve through this collaboration?
Manna Tree seeks to uncover new opportunities, drive innovation, and create additional value for its existing investments through this strategic partnership.
