Making Science Launches RAISING to Enhance Marketing Strategies
MADRID-- Making Science (BME Growth: MAKS), a consultancy focusing on technology and digital marketing, has unveiled RAISING, its newly established technology division. This innovative venture aims to marry the company's extensive business knowledge with advanced data science, creating solutions powered by Artificial Intelligence (AI) that promise to revolutionize the marketing strategies of various brands.
The Role of AI in Marketing Transformation
RAISING is built on the foundation of state-of-the-art tools designed to enhance the digital marketing sphere. A standout element of this new division is ad-machina, a proprietary technology that employs generative AI for real-time automation of personalized advertisements across multiple platforms. Companies utilizing this tool have reported up to a 30% increase in conversion rates compared to older advertising methods. Its sophisticated features enable the spontaneous modification of text, images, or video ads based on user interactions and market conditions, while detailed data analysis and automatic translations provide a seamless experience for users and companies alike.
Prominent enterprises, including Banco Santander and MediaMarkt, have actively embraced this technology, indicating its potential to refine their marketing efforts significantly.
Predictive Analytics and Behavioral Insights
Another essential component within RAISING is Gauss AI, an advanced system curated to predict consumer behavior effectively. This tool enhances companies' attribution strategies, measurement accuracy, and media planning tactics, thus maximizing campaign success rates. By identifying key touchpoints that drive profitable customer interactions, Gauss AI stands to elevate marketing effectiveness significantly.
Moreover, Trust Generative AI serves as a robust solution for large-scale content generation, facilitating the automation of both internal and external processes. This tool encompasses diverse functions, from marketing and Search Engine Optimization (SEO) to human resources management, all while ensuring compliance with regulatory standards and safeguarding human oversight.
Advancing Technological Innovation in Marketing
The introduction of RAISING underscores Making Science's dedication to positioning itself as a leader in the technological innovation landscape, particularly in digital marketing.
As José Antonio Martínez Aguilar, the founder and CEO of Making Science, states: “The inception of RAISING highlights our unwavering commitment to harnessing innovation in a way that empowers brands to connect meaningfully with their audiences. This division is designed to equip our clients with the tools needed to enhance their outcomes and open doors to new possibilities in a digital world that grows increasingly complex and competitive.”
Through RAISING, Making Science is committed to providing Software as a Service (SaaS) solutions, enabling client teams to develop and refine their business strategies effectively.
Investment to Propel Future Growth
Alongside launching this promising new division, Making Science has initiated a fully funded capital increase of €10 million within its subsidiary, Making Science Marketing & AdTech. This financial boost is part of a broader investment agreement with the SOPEF II fund, managed by MCH, aimed at supporting the company's growth trajectory and expansion efforts.
Frequently Asked Questions
What is RAISING by Making Science?
RAISING is a new technology division launched by Making Science that utilizes AI to enhance marketing strategies and automate advertising processes.
How does ad-machina improve marketing effectiveness?
Ad-machina uses generative AI for real-time ad creation and activation, significantly increasing conversion rates for its users.
What role does Gauss AI play in the new technology division?
Gauss AI focuses on predicting user behavior and optimizing marketing strategies to enhance campaign effectiveness.
What companies have adopted this new technology?
Notable companies like Banco Santander and MediaMarkt have integrated RAISING's technology into their marketing plans.
What investment has Making Science made for growth?
Making Science has increased its capital by €10 million to support its subsidiary, aiding its growth and expansion in the digital marketing realm.
