MainStreaming Welcomes New Leadership
MainStreaming, an award-winning and innovative Edge Video Delivery Network, is making significant strides in the broadcasting industry with a key addition to its leadership team. The company has appointed Ian Franklyn as its new Chief Revenue Officer (CRO), tasked with driving revenue growth and expanding market presence.
Ian Franklyn's Extensive Experience
Ian Franklyn brings over 20 years of experience in the streaming industry to MainStreaming. His previous role as a senior executive at Conviva has provided him with valuable insights into critical Quality of Experience (QoE) factors, including CDN performance and device compatibility. Ian's expertise in enhancing customer engagement while boosting revenue across various sectors—such as Media & Entertainment, Retail, Travel, and Gaming—makes him an ideal leader for MainStreaming's Sales and Marketing teams.
Strategic Vision for Growth
With a Master of Science in Multimedia Systems, Ian is poised to shape and execute MainStreaming's go-to-market strategy. His objective is to leverage the company's existing strengths to capture a larger share of the market, especially as the demand for streaming services continues to grow.
CEO's Perspective on Ian's Appointment
Antonio G. Corrado, CEO of MainStreaming, expressed his excitement about Ian's extensive experience and the potential impact he will have. He stated, "We are proud to welcome Ian Franklyn as our CRO. His deep commercial insights will significantly contribute to our revenue growth. As the media sector shifts and viewers increasingly turn to online platforms, we are ready to enhance our solutions and better support traditional broadcasters in their transition to streaming services."
The Global Streaming Landscape
The media industry is undergoing rapid transformation, with reports indicating a steady increase in time spent on video platforms, leading to a decline in traditional live broadcast audiences. Ian notes, "The streaming market is expected to reach 3.4 trillion by the end of 2028, underscoring the need for robust video delivery systems that can handle live events and combat piracy. It’s exciting to be part of MainStreaming, a company known for addressing significant industry challenges through innovative strategies. We are eager to seize this opportunity and make a lasting impact in the market."
About MainStreaming
MainStreaming distinguishes itself as an Intelligent Media Delivery Company dedicated to improving the Quality of Experience for its clients. The company provides efficient solutions that ensure reliability, scalability, and a strong return on investment, all while reducing environmental impact. Their cutting-edge technology facilitates seamless video distribution, empowering businesses across various sectors, including media and gaming.
Contact Information
For more details, please contact Tatina Tashpulatova at +39 327 064 3330.
Frequently Asked Questions
Who is Ian Franklyn?
Ian Franklyn is the newly appointed Chief Revenue Officer (CRO) of MainStreaming, bringing over 20 years of expertise in the streaming industry.
What role will Ian Franklyn serve at MainStreaming?
As CRO, Ian will lead the Sales and Marketing departments, focusing on executing the company's go-to-market strategy to enhance revenue growth.
What is MainStreaming’s core business?
MainStreaming operates as an Edge Video Delivery Network, specializing in providing high-quality streaming services for broadcasters.
Why is Ian Franklyn's experience significant?
Ian’s previous role at Conviva gave him deep insights into the streaming landscape, making him well-equipped to tackle the challenges of the industry.
How does MainStreaming contribute to the streaming market?
MainStreaming offers innovative solutions that help traditional media businesses transition to streaming, ensuring operational efficiency and enhanced viewer experiences.
