Enhancing Programmatic Advertising with Sky New Zealand
Magnite, known for being the largest independent sell-side advertising company, is forging a promising partnership with Sky New Zealand. This collaboration aims to elevate the programmatic advertising experience on Sky’s renowned live and on-demand sports streaming platform, Sky Sport Now. This initiative is expected to transform how advertisers engage with audiences in the digital space.
The Value of Sky Sport Now
With a staggering 51.3 million annual streams and an extensive range of content covering approximately 35 sports, Sky Sport Now presents advertisers with a unique opportunity. This platform not only offers access to a high-value live sports inventory but also allows for data-driven targeting, ensuring optimized campaigns while maintaining an enriching viewer experience.
Magnite's Role in the Partnership
Magnite's advanced streaming technology is crucial in helping Sky leverage the true value of their content. It simplifies the process for advertisers to tap into scalable, premium inventory, directly reaching engaged sports fans while ensuring an exceptional viewing experience.
What Leaders Say about the Collaboration
Lauren Quaintance, the Chief Media and Data Officer at Sky New Zealand, expresses excitement over this partnership. According to her, the introduction of digital advertising on Sky Sport Now allows advertisers to connect with a highly engaged live sports audience like never before. She emphasizes the importance of efficient packaging of inventory to deliver a superior viewing experience.
The Future Projections
With a surge in interest from advertisers, Sky anticipates positive developments in the digital advertising realm. By collaborating with partners like Magnite, Sky ensures they cater effectively to the evolving demands of local advertisers, facilitating programmatic access to their valuable audience.
Magnite's Commitment to Advertisers
Yael Milbank, the Managing Director for ANZ at Magnite, highlights how Sky New Zealand is adjusting to meet consumer demands for accessible live sports content. This partnership opens up new avenues for advertisers, allowing them to reach deeply engaged sports enthusiasts through innovative programmatic strategies.
Maximizing Advertiser Potential
As advertisers seek more efficient ways to access premium inventory, Magnite’s influence in optimizing streaming services comes into play. The company’s continuous development and expertise in managing advertising technology position them as a key player in achieving advertiser success.
Sky New Zealand: A Leader in Entertainment
Sky stands as New Zealand's premier entertainment provider, offering a diverse selection of live sports, movies, shows, documentaries, and news. Their platforms, including Sky Box and the Sky Go companion app for premium customers, as well as Sky Sport Now, provide numerous viewing options suited to every New Zealander.
About Magnite
Magnite (NASDAQ: MGNI) is the world's largest independent sell-side advertising company, where publishers utilize their technology for monetization across multiple formats, including CTV, online video, display, and audio. Recognized by leading brands and agencies globally, Magnite is committed to providing access to high-quality, brand-safe ad inventory and effectively manages billions of advertising transactions monthly.
Frequently Asked Questions
What is the purpose of the partnership between Magnite and Sky New Zealand?
The partnership aims to enhance programmatic advertising on the Sky Sport Now platform, enabling advertisers to access high-value live sports inventory.
How many annual streams does Sky Sport Now receive?
Sky Sport Now boasts approximately 51.3 million annual streams, offering extensive engagement opportunities for advertisers.
What advantages do advertisers gain from this collaboration?
Advertisers benefit from data-driven targeting and optimized campaigns, accessing a premium environment while reaching an engaged audience.
What technology does Magnite provide for this partnership?
Magnite offers advanced streaming technology to assist Sky in capitalizing on their content's value while improving buyer access to premium inventory.
Who can advertisers target through Sky Sport Now?
Advertisers have the opportunity to target a massively engaged audience, with customized marketing solutions tailored to sports fans.
