Mad Engine Global's Strategic Expansion in Digital Production
Mad Engine Global is making notable progress in the licensed apparel sector through an expansion of its digital production capabilities. With the addition of a new Kornit Apollo production line and several Atlas MAX PLUS systems, the company is set to bolster its position within the on-demand digital apparel market.
Transitioning to On-Demand Digital Production
By integrating Kornit’s All-Inclusive Click (AIC) Model, Mad Engine is moving a considerable part of its production away from traditional analog methods to more efficient digital on-demand processes. This shift goes beyond just adopting new technology; it’s about optimizing operations to effectively respond to the increasing customer demand.
The Move Towards Sustainable Production
The apparel industry has recently encountered challenges that traditional screening methods struggle to address efficiently. Mad Engine views these challenges as a chance to improve sustainability and productivity through digital production. With Kornit technologies, the company can create high-quality products while minimizing waste, positioning itself as a responsible choice for today’s environmentally-conscious consumers.
Leadership Insights on the Expansion
Jaymes Clements, Executive Vice President of Print on Demand Production at Mad Engine, highlighted the necessity of flexibility in their production strategy. He remarked, "Our business is built on delivering high-quality merchandise to customers year-round. With market demand increasingly leaning towards high-quality, mid-sized runs, Kornit Max technology is crucial for addressing these needs. The AIC Model enhances our predictability, allowing for quicker and more informed manufacturing decisions." This perspective underscores the company’s strategic focus as well as broader trends within the industry.
Acknowledging Industry Shifts
Many industry experts believe the licensed apparel sector is undergoing a significant transformation, with traditional screen printing declining as consumer preferences change. Ronen Samuel, the CEO of Kornit Digital, pointed out that the Apollo and Atlas MAX PLUS systems tackle these transformations directly. He emphasized that these innovative solutions empower companies like Mad Engine to turn their production obstacles into promising business opportunities, paving the way for a sustainable and agile future.
Experience Cutting-Edge Production at Industry Events
If you're interested in the groundbreaking advancements from Kornit Digital, don’t miss the PRINTING United Expo happening in Las Vegas. Visitors can see the Kornit Apollo in action from September 10 to 12, offering a glimpse into the future of garment production.
About Mad Engine Global and Its Services
Mad Engine Global stands out as a prominent force in the apparel industry, providing licensed merchandise that appeals to a wide range of demographics and tastes. Their strong distribution network services various retail channels, including e-commerce and mass retail, ensuring they meet the diverse needs of today's consumers. By continually investing in technology and customer service, Mad Engine distinguishes itself as an innovative player in the rapidly evolving fashion and apparel landscape.
Contact and Further Information
For those looking for more details about Mad Engine Global and its latest production technology advancements, the company offers several communication channels. Their dedicated team is prepared to enhance customer experiences and help propel the retail industry forward.
Frequently Asked Questions
1. What prompted Mad Engine Global to expand its digital production capacity?
Mad Engine Global is adapting to the growing demand for on-demand digital apparel production, enhancing efficiency and sustainability.
2. How does the Kornit AIC Model benefit Mad Engine Global?
The AIC Model enables better predictability and faster decision-making, facilitating a seamless transition to high-quality digital production.
3. In what ways is Mad Engine focusing on sustainability?
By transitioning from traditional screen printing to digital production technologies, they aim to reduce waste and improve resource efficiency.
4. What can attendees expect at the PRINTING United Expo?
Attendees can witness the Kornit Apollo in action, exploring the latest innovations in direct-to-garment production.
5. How does Mad Engine Global cater to diverse markets?
Mad Engine serves a range of demographics by offering licensed apparel that caters to various preferences through an effective omnichannel distribution network.
