Macy's Partners with RIF and NAMI for Youth Support
Campaign highlights the importance of community giving and honors educators making a difference
Macy's has officially launched its summer giving campaign, aiming to inspire customers nationwide to contribute to youth literacy and well-being. This campaign is part of Macy's commitment known as Mission Every One. In collaboration with Reading Is Fundamental (RIF) and the National Alliance on Mental Illness (NAMI), Macy's has raised significant funds exceeding $2 million through various donation channels.
Celebrating Educators and Leaders
The funds raised are designated to support both organizations, focusing on advancing literacy and mental health initiatives, vital for children’s success. Funds directed towards RIF will enhance book access for children in less privileged communities, with an emphasis on social and emotional learning. Additionally, NAMI will utilize its share to expand educational resources and youth programming that help families navigate mental health challenges.
Advocate for Youth Awards
This year's campaign has also introduced the Advocate for Youth Awards, a series of events held in selected stores nationwide in partnership with RIF and NAMI. These awards recognize outstanding teachers and community leaders who focus on promoting child literacy, mental health, and overall student well-being. Among this year’s honorees were:
- Michele Uwaine, a first-grade teacher in Hawaii, recognized for her extraordinary efforts in promoting literacy.
- Denise Sandoval, honored for her dedication to elevating experiences in a Dallas Title I school.
- Lori Zeman, celebrated for her role in promoting family literacy in Charlotte, North Carolina.
- Michelle Hobbs, acknowledged for fostering a love of reading among young learners in San Diego.
These events included reading sessions, book donations, school supply contributions, and gift cards for each winner, emphasizing the essential role educators play in fostering enriching learning atmospheres.
Words from the Leaders
Alicia Levi, President & CEO of RIF, remarked, "Reading paves the way for confidence, empathy, and opportunity. We honor our enduring partnership with Macy's and appreciate their dedication to literacy. This campaign is crucial in addressing the literacy gap and honoring educators who shape children's futures."
Sam Di Scipio, senior director of social impact at Macy's, said, "Macy's is committed to harnessing our social purpose to empower youth and the next generation of leaders. With RIF and NAMI, we've facilitated access to critical resources for youth as they prepare for upcoming school challenges."
Jessica Edwards, Chief Development Officer at NAMI, expressed, "Partnering with Macy's this year has been significant in supporting youth's mental health journeys. Providing resources for academic and mental growth allows us to help children realize their full potential, while celebrating their mentors reinforces community bonds."
A Legacy of Impact
Since 2003, Macy's and RIF have raised over $48 million, distributing more than 17 million books and free literacy resources across the nation. Furthermore, since 2022, Macy's has dedicated over $3.3 million to NAMI, aiding nearly 600,000 youths in their mental health journeys. This year's campaign continues that tradition of positive community impact by recognizing those who are pivotal to student success.
About Reading Is Fundamental
Reading Is Fundamental (RIF) is committed to nurturing a nation of lifelong readers by inspiring children’s love for reading. The organization aims to provide free, engaging content to combat the U.S. literacy crisis, impacting generations since it's founding by distributing hundreds of millions of books and reading resources.
About Macy's
Macy's, the leading retail brand of Macy's, Inc. (NYSE: M), serves as a style destination for numerous generations. With a robust e-commerce presence complemented by a nationwide store network, Macy's offers a seamless shopping experience across various product categories and events that mark significant moments in people's lives.
About NAMI
The National Alliance on Mental Illness (NAMI) stands as America’s largest grassroots mental health organization. It is dedicated to improving the lives of individuals affected by mental health conditions through advocacy, education, and support initiatives.
Frequently Asked Questions
What is the purpose of Macy's summer giving campaign?
Macy's summer giving campaign aims to raise funds for youth literacy and mental health initiatives by encouraging customers to donate online or in-store.
Who are the partners involved in this campaign?
This year's campaign involves partnerships with Reading Is Fundamental (RIF) and the National Alliance on Mental Illness (NAMI), focusing on improving literacy and mental health resources for youth.
How many awards were given during the Advocate for Youth Awards?
The Advocate for Youth Awards recognized several outstanding educators and community leaders who have made significant contributions to promoting literacy and mental health.
How much money has been raised by Macy's and RIF together?
Since 2003, they have successfully raised over $48 million to provide literacy resources to children and families nationwide.
What is the focus of NAMI's programming?
NAMI's programming is focused on providing education, resources, and support to those affected by mental health conditions, aiming to improve their quality of life.
