Macy's and Disney Unite for a Festive Holiday Collaboration
Macy’s has teamed up with Disney in an exciting holiday collaboration that showcases the enchanting legacy of both brands. This partnership honors nearly a century-long relationship that began in 1934 and introduces a limited-edition collection exclusively available at Macy’s. Fans will experience the delightful debut of the Minnie Mouse character balloon at the iconic Macy’s Thanksgiving Day Parade.
Exclusive Disney Collection Available at Macy's
The collaboration features an impressive assortment including fashionable apparel, unique accessories, and vintage-inspired collectibles designed for both kids and adults. This delightful collection showcases brand-new Disney artwork crafted by the acclaimed Jeff Shelly, who has spent years perfecting character designs to bring joy to fans.
A Legacy of Magic for Generations
According to Nata Dvir, chief merchandising officer at Macy’s, the partnership has created joyous memories for fans across generations. “Macy’s and Disney have created magic together for ninety years,” she said, adding that this new assortment captures the spirit of the holidays and reflects the long-standing legacy the brands share.
Welcoming Minnie Mouse to the Parade
This Thanksgiving, audiences of all ages will eagerly welcome Minnie Mouse as she graces the parade route, representing joy and happiness. Chrissy Anderson, Vice President of North America Brand Commercialization at Disney Consumer Products, expressed enthusiasm about the milestone. “There’s no better way to mark this milestone than with a limited-edition collection that celebrates her sparkling personality and iconic style,” she pointed out.
Unique Artwork Tailored for Macy’s
Jeff Shelly is proud to have created a one-of-a-kind collection of artwork exclusively for this partnership. His designs capture beloved Disney characters, including Mickey Mouse, Minnie Mouse, and Donald Duck, ensuring that fans and collectors alike can cherish their affection for both brands.
Holiday Collections for Everyone
This limited-edition assortment promises more than just apparel; it encompasses various products such as collectibles, toys, accessories, and beauty items, making it ideal for holiday gifting. Customers can find over 100 delightful products to choose from, ranging from cozy family pajamas to stylish apparel for fashion-forward adults. Each item is designed to evoke nostalgia, inspiring joy throughout the holiday season.
Spotlight on Disney Shops within Macy's
This festive collaboration will feature dedicated Mickey and Minnie Shops at Macy's Herald Square and across 200 additional Macy’s locations. A unique experience at the Herald Square flagship includes an interactive augmented reality opportunity allowing customers to engage with their favorite characters while browsing the exclusive collection.
LEGO Events to Celebrate the Collaboration
To further enhance the festive spirit, LEGO has organized special build events at selected Macy’s locations, inviting families to join in on the fun. These events will take place in the Mickey and Minnie Shops, adding to the magic of the season.
About Macy's
Macy's is the largest retail division of Macy’s, Inc. (NYSE: M). It serves as a style hub for generations of customers, providing a seamless shopping experience that combines online convenience with a vast network of retail stores. Known for great values in apparel, home, beauty, and more, Macy's also engages customers with unforgettable moments such as the 4th of July Fireworks and the Thanksgiving Day Parade.
About Disney Consumer Products
Disney Consumer Products is responsible for bridging beloved brands and franchises into the lives of families through a wide array of products and experiences. Whether it’s toys, books, or games, Disney ensures fans can immerse themselves in their favorite stories while enjoying the magic of Disney at home or in Disney Parks around the globe.
Frequently Asked Questions
What is the main focus of the Macy's and Disney collaboration?
The focus of this collaboration is to celebrate the holiday season with exclusive Disney products and the debut of the Minnie Mouse balloon at the Thanksgiving Day Parade.
Where can customers find the limited-edition Disney merchandise?
The exclusive Disney collection is available on macys.com, through the Macy’s mobile app, and at select Macy’s stores nationwide.
What types of products are included in the holiday assortment?
The assortment includes apparel, accessories, collectibles, toys, and more, designed to cater to both children and adults for holiday gifting.
Are there any special events associated with this collaboration?
Yes, LEGO will host building events at selected Macy’s locations in celebration of the partnership.
What can customers expect from the dedicated Disney sections in Macy's?
The dedicated Disney sections will feature interactive experiences, exclusive products, and themed decor reflecting the spirit of Disney and Macy’s holiday magic.
