Zola and Schaaf Unveil Artful Celebration of Modern Love
Explore a Unique Valentine’s Day Celebration
As we embrace the spirit of love this Valentine's Day, Zola—a celebrated wedding planning platform—and Schaaf, a women-owned advertising agency, join forces to unveil a breathtaking new chapter in Zola's 'For All The Days Along The Way' campaign. This initiative focuses on sharing genuine narratives about modern relationships and partnerships, inviting us to reflect on what love truly means.
The Artistic Expression of Love
This campaign's latest highlight is a beautifully crafted short film, featuring the storytelling talents of acclaimed filmmaker Jess Kohl. Accompanying this cinematic piece is a stunning art installation at the eclectic Fox Fodder Flowers in Brooklyn. It represents the highs and lows of relationships, revealing that love is a journey—one filled with both challenges and celebrated moments.
A Narrative That Resonates
The film encapsulates a couple's journey from their first date to planning their wedding, showcasing their resilience through experiences like losing a pregnancy and overcoming various hurdles together. It emphasizes that love is not just an event, but a tapestry woven through shared experiences. Viewers witness the couple arriving at their wedding reception, a poignant moment of reflection on their shared path.
Interpreting Modern Love through Art
Zola's vision is further brought to life with a unique exhibition titled Love in Full Bloom. Running from February 11 to 14, these original mixed media artworks reflect the stories of real couples. This curated collection allows the artists to express their interpretations of love's complexities through the medium of flowers, manifesting as artful wedding bouquets. The exhibit highlights six talented artists, each bringing their perspective to the narrative of love.
Insights from Couples
This year, Zola also shared insights through its third annual First Look Report. Covering the experiences of nearly 6,000 couples, the findings reveal shifting dynamics in relationships, like the growing trend of living together before marriage. Data shows that a significant number of couples partake in therapy before marriage, indicating a new approach to love that prioritizes emotional health and understanding.
What Modern Love Looks Like
Modern love stories often diverge from the traditional fairy tale narrative. As Allison Cullman, VP of Brand Marketing & Strategy at Zola, shared, the journey of building relationships involves dedication, hard work, and open communication. Couples engage with Zola not just for wedding planning but as partners who understand their unique stories and the authenticity of their experiences.
Highlighting Diverse Stories
Among the featured artists are Rossana Romero, Sasha Zirulnik, Zakiya Mowat, Erika Choe, Melanie Izaguirre, and Isabella Mebarak. Each artist brings their unique background and style to express what love means in their lives and communities. For instance, Romero's work explores themes of family and migration while Choe questions the interplay between technology and human experience through her artistic lens.
A Commitment to Authenticity
As this campaign unfolds, Zola and Schaaf center the focus on celebrating love's true essence—the commitment to grow together through life's myriad experiences. Kendra Schaaf, Founder & CEO of Schaaf, articulates a powerful vision: love is not a fleeting moment but an enduring journey that thrives on resilience. Their partnership is a testament to imaginative storytelling that reflects the reality of relationships today, embracing the unconventional paths many couples travel toward marriage.
Frequently Asked Questions
What is the objective of Zola's campaign?
The campaign aims to showcase authentic love stories and highlight the diverse journeys that modern couples experience when planning their weddings.
Who created the film associated with the campaign?
The film was directed by award-winning filmmaker Jess Kohl, whose storytelling captures the essence of love and partnership.
Where is the art installation taking place?
The art installation, titled Love in Full Bloom, is being hosted at Fox Fodder Flowers in Brooklyn, showcasing works by various mixed media artists.
What are some themes explored in the art exhibit?
Artists involved in the exhibit explore themes like family, identity, love, and the intricacies of relationships through creative floral displays.
How does Zola support couples in their journey?
Zola provides innovative tools and a supportive community for couples, helping them navigate their wedding planning and personal stories with ease and empowerment.
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