Zhejiang's Fine Products Shine at Major International Expo
Introduction to the 5th CICPE
The 5th China International Consumer Products Expo (CICPE) takes center stage in highlighting the best from various regions. This prestigious event is a platform for showcasing innovative products and fostering international collaboration. At the heart of this year's expo is the enchanting exhibition titled "Zhejiang's Fine Products: A Legacy of Excellence," which has garnered significant attention.
Exhibition Theme and Concept
The exhibition's theme, "New Consumption Trends, New Technological Forces," reflects Zhejiang's commitment to marrying tradition with modern technology. By presenting their heritage through a contemporary lens, Zhejiang aims to captivate a diverse audience. The event boasts the slogan "World-Class Quality, Made in Zhejiang," which promises an enlightening experience for all visitors.
Immersive Experiences
Attendees can embark on a journey through a hybrid exhibition that combines physical displays with virtual interactions. The cultural section features 18 brands showcasing over 200 products, merging traditional craftsmanship with modern consumer goods, creating an inviting atmosphere for discovery.
Collaboration with Tech Giants
In collaboration with Alibaba's Taobao & Tmall Group, a virtual exhibition complements the physical showcase, enhancing the reach of Zhejiang's products beyond the venue. This forward-thinking approach highlights the importance of adapting to current technological trends in engaging consumers.
Innovations Unveiled During the Expo
A pivotal moment in the event is the global product launch session titled "New Discoveries at the CICPE: Global Premieres". This session features exciting new products, including AI+AR Rokid Glasses, OSM's 2025 edition of Soothing Whitening Essence, and Hu Qing Yu Tang's wellness products tailored for health-conscious individuals.
Dynamic Engagement
The expo also employs innovative engagement tactics, such as utilizing VR technology. Gu Xiaoyu, a VR hostess from Zhejiang Satellite TV, acts as the "digital news officer," providing real-time updates during the exhibition. This modern touch keeps visitors informed and involved in the showcase.
Cultural Heritage Showcased
The exhibition also invites guests to explore Zhejiang's rich historical products. Visitors can delve into traditional crafts like Dongyang wood carving and Wanfeng joinery, learn about traditional Chinese medicine, and sample Longjing tea from Shibake. Each interactive station is designed to engage multiple senses, enriching the visitor experience.
Prominent Support for the Zhejiang Brand
The response to Zhejiang's brand initiative is bolstered by prominent figures in the industry. Key supporters include Zhu Zhu, the advertising spokesperson for OSM Skincare; Shen Zhirong, founder of OSM; and Zhu Mingming, the CEO of Rokid. Their presence at the expo showcases the importance of partnerships in elevating brand recognition.
Media Coverage and Goals
The extensive media coverage of the exhibition plays a significant role in promoting Zhejiang’s products. Through live broadcasts, press conferences, and engaging video content, the organizers strive to elevate global awareness of Zhejiang’s brands. This initiative aligns with China’s broader strategy to empower its consumer goods sector on an international scale.
Conclusion
The 5th CICPE marks a significant milestone for Zhejiang's tourism, heritage, and innovation. With its compelling blend of tradition and modernity, the exhibition sets a benchmark for future endeavors in the consumer goods industry. As Zhejiang continues to embrace innovation and cultural heritage, it paves the way for more remarkable showcases in the years to come.
Frequently Asked Questions
What is the Taiwan International Consumer Products Expo?
The Taiwan International Consumer Products Expo is a premier event showcasing products from various industries, promoting innovation and cultural exchange.
Which companies are involved in the Zhejiang exhibition?
Notable participants include Lingban Technology, OSM, and Hu Qing Yu Tang, each unveiling innovative products.
How does the exhibition integrate technology?
The exhibition features a blend of physical displays with virtual interactions, engaging visitors through modern technology.
What role does media play in the expo?
Media coverage through live broadcasts and short videos enhances visibility for Zhejiang's products and brands at the international level.
Why is the theme important?
The theme highlights the desire to merge traditional craftsmanship with modern technology, reflecting the evolution of consumer preferences.
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