ZetaDisplay and Coop Norway Unveil Innovative Retail Media Network
Introduction to ZetaDisplay and Coop Norway Partnership
ZetaDisplay has announced a strategic partnership with Coop Norway aimed at creating an advanced Retail Media network throughout the retailer's store presence. This collaboration is poised to revolutionize customer experiences by utilizing data-driven in-store communications while establishing a robust advertising platform tailored for grocery retail.
Coop Norway's Retail Landscape
Recognized as the second-largest grocery retailer in Norway, Coop operates around 1,200 grocery and home improvement stores under various brands. The first phase of this initiative will see ZetaDisplay deploying 128 digital screens across 32 of Coop's Obs hypermarkets.
Strategically Positioned Digital Screens
These screens are strategically placed in high-traffic locations within the stores, transforming them into dynamic platforms for brand messaging and promotional activities. Collaborating with select partners, ZetaDisplay is set to initiate the rollout and monitor its success closely as they adapt to the unique shopping behaviors of customers.
Turnkey Retail Media Infrastructure
ZetaDisplay is not just providing hardware; they are delivering a comprehensive Retail Media infrastructure that includes cutting-edge technology, sophisticated software solutions, and full-service management. This solution aims to deliver contextual and actionable content right at the point of customer decision-making, ultimately driving new revenue opportunities for Coop and maximizing return on advertising investments for brand partners.
Technology and Engagement Strategies
The technology put forth by ZetaDisplay enables retailers to craft targeted marketing strategies that leverage in-store engagement while addressing the hurdles of traditional advertising. This is an essential step in an evolving market where brands must adapt swiftly to meet consumer preferences.
Choosing ZetaDisplay: A Partnership of Innovation
Coop Norway chose ZetaDisplay after a meticulous evaluation process of potential partners. Christian Skaarud, Head of Media at Coop Norway, expressed confidence in ZetaDisplay's capabilities, stating that their innovative approach positions them at the forefront of the industry.
CEO Perspectives
Anders Olin, the CEO of ZetaDisplay Group, shared his enthusiasm for the partnership, emphasizing the importance of data-driven customer engagement. This collaboration showcases ZetaDisplay's commitment to enhancing retail experiences tailored for modern consumers.
Future Insights into Retail Media
Jørn Olsen, Director of Retail Media & Analytics at ZetaDisplay, highlighted the potential of their strategies for bridging online and in-store engagement effectively. This partnership aims to set new standards for the future of in-store Retail Media, addressing the current challenges faced by brands in reaching targeted audiences.
About Coop Norway
Coop is not just a grocery retailer; it is a member-owned cooperative that fosters a strong community spirit among its more than 2.5 million members and their families. They are committed to providing quality products across their numerous brands, promoting a sustainable shopping experience.
About ZetaDisplay
Founded in Sweden in 2003, ZetaDisplay quickly established itself as a pioneer in digital signage within the European market. With innovative solutions and a proprietary software platform, ZetaDisplay aids brands and retailers in creating impactful customer experiences across various environments. Their operations span eight European countries and the US, emphasizing the company's extensive reach and influence in the digital signage sector.
Contact Information
For inquiries, please reach out to:
Christian Skaarud
Head of Media, Coop Norge SA
Tel: +47 954 86 670
Email: Christian.tofte.Skaarud@coop.no
Jørn Olsen
Director Retail Media & Analytics, ZetaDisplay Norway AS
Tel: +47 913 81 343
Email: jorn@zetadisplay.com
Frequently Asked Questions
What is the objective of the partnership between ZetaDisplay and Coop Norway?
The main goal is to deploy advanced Retail Media networks across Coop's stores, enhancing customer engagement through innovative in-store communications.
How many digital screens will be deployed in Coop's stores?
Initially, 128 digital screens will be installed in 32 Obs hypermarkets to create dynamic advertising touchpoints.
What makes ZetaDisplay's solution unique?
ZetaDisplay provides a comprehensive infrastructure that combines state-of-the-art hardware, advanced software, and full-service management tailored for effective retail advertising.
Who is Coop Norway?
Coop is Norway's second-largest grocery retailer, known for its extensive network of grocery and home improvement stores, emphasizing sustainable shopping practices.
How long has ZetaDisplay been in operation?
ZetaDisplay was founded in 2003 and has since evolved into a leader in digital signage and Retail Media, operating in multiple countries worldwide.
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