Yunji Inc: Insights from H1 2025 Financial Results

Yunji Inc. Financial Overview
Yunji Inc. (NASDAQ: YJ), a pioneering social e-commerce platform, has unveiled its unaudited financial results for the first half of 2025. This update comes in a period marked by strategic growth and adaptation, encapsulating the company's commitment to refining its market position.
Financial Highlights for 2025
Total Revenues
In the first half of 2025, Yunji reported total revenues of RMB158.3 million (approximately US$22.1 million), a notable decrease from RMB233.8 million in the same period last year. This revenue shift is attributed largely to diminished consumer confidence and the company's continued efforts to enhance its product selection and supplier relationships.
Repeat Purchase Rate
The repeat purchase rate for Yunji's members stood at an impressive 71.0% over the twelve months leading up to June 30, 2025. This statistic highlights the strong engagement and loyalty among its customer base, showcasing the effectiveness of Yunji's membership approach.
Strategic Advancement
Mr. Shanglue Xiao, Chairman and CEO of Yunji, noted the company's ongoing strategic transformation toward promoting organic living. This includes developing a comprehensive portfolio that features organic health products and beauty offerings. The strategy aims to enhance customer loyalty while increasing margins through well-curated, high-quality products.
Cost Management
In support of their strategic objectives, Yunji has focused on efficient capital allocation and maintaining a disciplined cost structure. Senior Financial Director, Nan Song, elaborated on their commitment to achieving improved profitability while fostering sustainable long-term growth.
Detailed Financial Results
Comparison with Previous Periods
Total revenues, while lower than those reported in 2024, have been strategically addressed through a refined supplier selection process and enhanced operational efficiencies. The results include:
- Revenues from merchandise sales accounted for RMB131.7 million (US$18.4 million).
- Marketplace revenues totaled RMB24.5 million (US$3.4 million).
- Other revenue streams contributed RMB2.1 million (US$0.3 million).
Cost Analysis
The total cost of revenues saw a reduction of 31.2%, amounting to RMB83.5 million (US$11.7 million), corresponding to 52.7% of total revenues.
This reduction mirrors Yunji's focus on efficient operations. Operating expenses rose by 20.3%, reaching RMB179.4 million (US$25.0 million) as the company continues to invest strategically in market expansion.
Operating Loss
Yunji reported an operating loss of RMB100.4 million (US$14.0 million), escalating from RMB32.4 million in the previous year. This loss reflects the significant investments made in the first half of 2025.
Net Loss and Per Share Information
In terms of net loss, Yunji recorded RMB100.7 million (US$14.1 million), in comparison to RMB8.0 million from the same period in 2024. Adjusted net loss, a crucial metric for assessing operating performance, was reported at RMB100.5 million (US$14.0 million).
Income per Share
Basic and diluted net loss per share attributable to ordinary shareholders was RMB0.05 this period, contrasting with RMB0.00 from the previous year.
Engagement with Investors
To keep investors informed, Yunji has scheduled a comprehensive conference call. This engaging session will allow the leadership team to discuss financial results, future strategies, and answer queries from stakeholders.
Contact Information for Investor Relations
For further insights or inquiries, stakeholders can reach out to Yunji's investor relations team through the following contact:
Yunji Inc.
Investor Relations
Email: Yunji.IR@icrinc.com
Phone: +1 (646) 224-6957
Frequently Asked Questions
What are the financial highlights of Yunji Inc for H1 2025?
Yunji reported total revenues of RMB158.3 million and a repeat purchase rate of 71%.
How does Yunji engage with its customers?
Yunji emphasizes a membership model to deepen customer engagement and loyalty.
What is the net loss reported by Yunji?
The net loss for H1 2025 was RMB100.7 million.
What strategies is Yunji implementing for growth?
Yunji is focusing on organic products and optimizing its supplier relationships to enhance profitability.
How can investors contact Yunji's investor relations?
Investors can reach out via email at Yunji.IR@icrinc.com.
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