Yili Expands Globally with Pro-Kido Infant Formula Launch
Yili Expands Globally with Pro-Kido Infant Formula Launch
Yili Group has taken a significant step in its global business journey by launching its infant formula brand, Pro-Kido, in a vibrant new market. This launch event in Hong Kong marks a pivotal moment that signals Yili's ambitions to solidify its international presence while showcasing its top-selling infant formula portfolio.
Partnership with Mannings
During the launch, Yili revealed a strategic partnership with Mannings, recognized as the largest health and beauty retailer in the region. This collaboration highlights Yili's dedication to enhancing its outreach within the local market and ensures that consumers have access to high-quality nutritional products.
Vision for Global Reach
Zhang Yipeng, the Vice President of Yili Group, emphasized the company’s view of Hong Kong as a vital international entry point. "We are excited about collaborations with global partners to explore new opportunities, providing top-notch, nutritious, and appealing products that cater to consumers around the world," he said.
Innovative Nutrition Strategies
The event also featured Dr. Ignatius Szeto, Assistant President of Yili and Head of the Yili Global Maternal and Infant Nutrition Research Center, who shared insights into Yili’s comprehensive nutrition approach. With the introduction of their "Four-in-One" strategy, Yili is at the forefront of innovation in infant nutrition.
Research Breakthroughs
A key highlight of the event was the unveiling of a white paper titled Key Achievements in Breast Milk Research. This document outlines groundbreaking discoveries, including a precise analysis of the amino acid composition in Chinese breast milk and the implications of HMOs on infant gut health. Dr. Szeto expressed Yili's commitment to advancing infant nutrition through scientific research and development.
Commitment to Quality
Pro-Kido’s new product, Aronurish Infant Formula, is produced at Yili's advanced facility known as the Modern Intelligence Health Valley in Hohhot, Inner Mongolia. This facility is equipped with state-of-the-art technology from around the globe, establishing industry standards in innovation and digital technology.
Global Supply Chain Standards
With over 2,000 partners worldwide, Yili has built a robust global supply network, setting high benchmarks for product quality. According to Barry Cole, Global Director of Application Management for Nutritional Formula at GEA Group, the partnership has focused on constructing facilities that adhere to exemplary industry standards, ensuring that every product meets rigorous quality checks.
Expanding Global Footprint
Backed by its extensive international industrial network, Yili is dedicated to delivering nutritious products that cater to consumer needs worldwide. As part of the new alliance, Pro-Kido's Aronurish Infant Formula will soon be available in Mannings outlets, marking a significant achievement as the first Chinese-manufactured infant formula brand on their shelves.
Margaret Lau, Head of Baby Care at Mannings, expressed enthusiasm for this groundbreaking partnership, highlighting the commitment to providing a diverse range of health solutions to consumers. This initiative reinforces Yili's status as a leading dairy brand in Asia, as the company shifts from being a follower to becoming a key player on the global stage.
Significant Growth and Future Prospects
Yili's impressive growth trajectory is evident, with total revenue reaching RMB 115.78 billion in FY2024. This includes a notable RMB 29.675 billion derived from milk powder and related dairy products, showcasing a substantial year-on-year increase. Furthermore, Yili has reported an impressive 68% surge in overseas sales of infant formulas, underscoring its growing global market presence.
Frequently Asked Questions
1. What is the significance of Yili's Pro-Kido launch?
The launch signifies Yili’s commitment to global expansion and introduces high-quality infant formulas to new markets.
2. Who is Yili's partner in this new endeavor?
Yili has partnered with Mannings, Hong Kong's largest health and beauty retailer, to enhance distribution.
3. What innovations were showcased at the launch event?
Dr. Ignatius Szeto presented the company's comprehensive nutrition strategy and findings from breastmilk research.
4. How has Yili's revenue been affected by international growth?
The company has seen significant revenue growth, particularly with a 68% increase in overseas infant formula sales.
5. What are the production standards for Pro-Kido products?
Aronurish Infant Formula has undergone over 300 quality and safety tests, meeting international standards consistently.
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