Xsolla and AppsFlyer Join Forces for Enhanced Mobile Gaming
Introduction to the Collaboration
In an exciting development in the gaming industry, Xsolla has formed a significant partnership with AppsFlyer. Xsolla, widely recognized as a leader in video game commerce, and AppsFlyer, known for its expertise in mobile measurement and data analytics, are joining forces to enhance the performance of mobile game web shops. This collaboration ushers in innovative solutions tailored for game developers, paving the way for improved insights and activation for their Web Shop solution.
Innovative Integration Features
The newly introduced integrations include server-to-server (S2S) and web integration options specifically designed to tackle challenges related to cross-platform measurement and attribution. By providing comprehensive data on user behavior, campaign performance, and revenue attribution, game developers can now view their efforts through a unified lens across both mobile and web platforms.
Data-Driven Approach for Developers
For developers, using the Xsolla and AppsFlyer platforms means easy activation with no coding required. This developer-friendly innovation allows teams of all sizes to enable these powerful tools by simply accessing their respective publisher accounts. This approach is a testament to Xsolla's commitment to simplifying complex processes, making it easier for developers to succeed.
Lifetime Value and ROAS Measurement
One of the standout features of the Mobile Application S2S Integration is its ability to measure Lifelong Value (LTV) and Return on Advertising Spend (ROAS). With the integration, purchases made on both the application and Web Shop are measured as in-app events. AppsFlyer plays a critical role in attributing purchases back to mobile app installations and user acquisition campaigns, providing developers with a complete picture for ROI calculations.
Understanding Marketing Effectiveness
The Web Integration Activation empowers developers to evaluate marketing effectiveness by assessing advertising conversion rates and the performance of ad creatives. This functionality is invaluable for analyzing the driving force behind traffic to their Web Shops, equipping developers with key insights that help refine their marketing strategies.
Quote from Xsolla's Chief Marketing Officer
According to Berkley Egenes, Chief Marketing & Growth Officer at Xsolla, “The Web Shop solution has transformed the mobile game development sphere, enabling over 500 Webshops. The integration with AppsFlyer addresses historical gaps in mobile measurement, offering developers valuable insights into their LTV and ROI.”
Insights from AppsFlyer
Adam Smart, Product Director of Gaming at AppsFlyer, also shared his perspective: “In today’s evolving gaming landscape, understanding the user journey across mobile and web is crucial. This partnership assures developers they can optimally manage their strategies, ensuring their growth is recognized and rewarded.”
Addressing Mobile Gaming Ecosystem Challenges
With the mobile gaming sector becoming increasingly competitive, the need for reliable tools for tracking player behavior and assessing campaign performance is pivotal. The Xsolla and AppsFlyer integrations are set to meet these demands effectively, which empowers developers to fine-tune their engagement strategies and maximize ROI.
Exciting Features for Game Developers
These integrations solve two pressing challenges: reliable LTV and ROAS measurement across different platforms and accurate tracking of Web Shop advertising campaigns. Developers can conveniently manage these integrations directly from their accounts, making it an accessible option for teams at all levels.
Conclusion
In conclusion, the collaboration between Xsolla and AppsFlyer marks a significant advancement in the mobile gaming landscape. By combining their strengths, both companies are set to promote innovation and efficiency in game commerce, ultimately benefiting game developers around the globe who are looking to create exceptional gaming experiences.
Frequently Asked Questions
What is the significance of the Xsolla and AppsFlyer partnership?
This partnership enhances mobile game web shop performance through advanced integrations that provide developers with better insights and streamline processes.
How do the integrations simplify processes for developers?
Developers can activate the integrations without coding, allowing teams of all sizes to utilize powerful data insights easily through their publisher accounts.
What key metrics can developers measure with these integrations?
Developers can measure Lifetime Value (LTV), Return on Advertising Spend (ROAS), and assess the performance of their advertising campaigns across platforms.
What challenges in mobile gaming do these integrations address?
The integrations address the need for reliable cross-platform metrics and accurate tracking of advertising campaigns in Web Shops, which has been a challenge for developers.
How can developers get started with Xsolla and AppsFlyer?
Developers can begin by accessing the integration tools through their accounts with Xsolla and AppsFlyer, which require no technical expertise.
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