Wyld's Commitment to Activism through New Wyld Works Initiative
Wyld Introduces Wyld Works: A New Era of Corporate Activism
With an unwavering commitment to social and environmental impact, Wyld has recently launched Wyld Works, a transformative initiative aimed at redefining the relationship between business success and activism. This pioneering program emphasizes a focus on community and climate, positioning Wyld at the forefront of corporate responsibility.
Wyld Works embodies four key pillars that guide its mission: Combating the War on Drugs, Environmental Sustainability, Health and Wellness, and Social and Racial Justice. This initiative aims to showcase how businesses can align their operational success with meaningful activism and community engagement.
“We understand that our individual actions may not be sufficient to drive the necessary change, but that won’t deter us from striving to make a significant impact,” stated Aaron Morris, CEO and Co-Founder of Wyld. “Our purpose with Wyld Works is to reshape the definition of success—shifting the focus from mere profit to encompass people, the planet, and overall progress.”
Guiding Brands with Integrity
As part of embracing this new focus, Wyld Works will guide the operations of its flagship brands—Wyld, Wyld CBD, and Good Tide—ensuring that each division contributes to the community and adheres to environmentally friendly practices. This initiative not only outlines an internal roadmap for operations but also provides consumers with the opportunity to support brands that share their values.
Releasing the 2024 Impact Report
Coinciding with the launch of Wyld Works, the company is excited to unveil its 2024 Impact Report. This report offers a transparent overview of their achievements in environmental and social initiatives. Some key highlights include:
- 100,000 trees planted through partnerships and employee-led projects, showcasing their commitment to reforestation.
- Over 75,000 meals donated in 2024 as part of their efforts to alleviate food insecurity in the community.
- More than 365 expungements achieved through their restorative justice initiatives, empowering individuals and families.
- 100,000 pounds of ocean-bound plastic removed, thanks to the collaboration with the Ocean Blue Project via Good Tide.
- 41 new community partners joined the Wyld network, significantly enhancing volunteer opportunities and local outreach.
Since its founding in 2016, Wyld has committed to advancing a sustainable sourcing strategy. The company has consistently matched 100% of its energy consumption with renewable energy since 2021, proudly recognized as an EPA Green Power Partner. Their packaging innovations reflect a dedication to sustainability, including the transition to eco-friendly inks, recyclable materials, and compostable options for their product lines.
Adapting for Meaningful Progress
Wyld Works strives to promote consistent and purposeful progress, adapting to new challenges as they arise. As Morris articulated, “These initiatives have long been part of Wyld, but Wyld Works consolidates these efforts—creating a platform for us to expand our social responsibility as a growing entity. We believe true success transcends revenue and lies within our impact and ability to set an example.”
For anyone interested in being part of this important journey or accessing the complete 2024 Impact Report, more information can be found on their official website at https://wyldcanna.com/us/wyld-works/.
About Wyld Works
Wyld Works empowers the Wyld, Wyld CBD, and Good Tide brand family to adopt a justice-focused attitude towards consumer packaged goods. By prioritizing environmental responsibility and community impact, the Wyld Works program aims to ensure that every product produced mirrors eco-friendly practices—from sustainable sourcing to the use of recyclable or compostable packaging—while enhancing consumer well-being and promoting environmental health. The initiative is driven by a commitment to act for the climate and community, following the four core pillars of combating the war on drugs, promoting sustainability, supporting health and wellness, and advancing social and racial justice. The program aspires to create a future where businesses not only flourish but also contribute positively to the planet and society at large.
Frequently Asked Questions
What is Wyld Works?
Wyld Works is a community and climate-focused initiative launched by Wyld, creating a stronger connection between corporate success and activism.
What are the four pillars of Wyld Works?
The pillars are Combating the War on Drugs, Environmental Sustainability, Health and Wellness, and Social and Racial Justice.
What achievements are highlighted in the 2024 Impact Report?
The report includes planting 100,000 trees, donating meals, and expunging records through restorative justice programs.
How does Wyld ensure its operations align with sustainability?
Wyld has committed to using 100% renewable energy and has made substantial packaging innovations focused on sustainability.
Where can I learn more about Wyld Works?
More information about Wyld Works and the 2024 Impact Report can be found on their official website at https://wyldcanna.com/us/wyld-works/.
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