Wuliangye Shines at Global Awards for Quality Excellence

Wuliangye's Triumph at the EFQM Global Award

Renowned Chinese liquor maker Wuliangye Yibin Co., Ltd. has recently been awarded the prestigious EFQM Global Award, a testament to its commitment to excellence in quality management. This honor not only reflects the company's dedication to its core philosophy of "harmony & beauty" but also underscores its significant contributions to sustainable development.

The Significance of the EFQM Global Award

The EFQM Global Award is one of the world’s top accolades recognizing organizational quality. This award is considered a benchmark among the elite achievements of quality in various industries. Wuliangye's receipt of the highest "seven diamonds" certification highlights its superior operational standards and commitment to maintaining premium quality across its production processes.

Commitment to Quality Management

Since its inception in the 1980s, Wuliangye has prioritized comprehensive quality management within its operations. The implementation of performance excellence frameworks and EFQM models has been pivotal in embedding quality management principles into its strategic vision and daily practices. The EFQM assessment report praised Wuliangye for promoting a culture rooted in its philosophical beliefs while balancing tradition and innovation effectively.

Focus on Sustainability

The report further emphasizes Wuliangye's outstanding initiatives for sustainable growth, highlighting its endeavors in quality, ecological responsibility, and cultural heritage. The company has developed a thorough quality management system that oversees its production chain from the selection of seeds all the way to the finished product, ensuring consistency and excellence at each stage.

In its quest for ecological sustainability, Wuliangye has introduced the concept of a "zero-carbon liquor maker," thereby launching the first high-level green factory within the national liquor industry. This step signifies its forward-thinking approach towards integrating environmental consciousness into its business practices.

Driving Business Performance With Integrity

Wuliangye's corporate culture is deeply embedded in its philosophy, which plays a crucial role in its identity and operational success. The company's efforts extend beyond mere profit-making; it aims to cultivate a sense of purpose and community within the framework of sustainable development.

Among more than 200 global companies competing for recognition at this year's EFQM Global Award, 14 emerged with honors. Remarkably, Wuliangye achieved this prestigious accolade within just a year of applying the EFQM methodology and RADAR logic, as noted by EFQM CEO Russell Longmuir.

A Recognition of Global Standards

Recently, Wuliangye was celebrated at the 2025 EFQM Sustainable Performance Conference in Spain, where its exemplary performance in aligning business strategies with the United Nations' sustainable development goals was also recognized. As a leading entity in China's baijiu sector, Wuliangye is dedicated to elevating management practices and driving innovations that enhance industry standards on a global scale.

This approach not only boosts Wuliangye's reputation but also enriches the entire liquor industry by establishing higher benchmarks for quality and sustainability. The company continues to prove that a strong commitment to core values can lead to outstanding recognition in an increasingly competitive market. With its eyes set on the future, Wuliangye's journey serves as an inspiring model for others in the industry, showcasing the importance of integrating quality, sustainability, and cultural integrity into business endeavors.

Frequently Asked Questions

What is the EFQM Global Award?

The EFQM Global Award is a prestigious recognition for organizations demonstrating excellence in quality management, considered a benchmark for operational standards.

Why did Wuliangye win the EFQM Global Award?

Wuliangye won the award due to its commitment to quality management, sustainable practices, and fostering a corporate culture based on the philosophy of "harmony & beauty."

What steps has Wuliangye taken towards sustainability?

The company introduced the "zero-carbon liquor maker" concept and established the first high-level green factory in China's liquor industry to enhance ecological sustainability.

How long has Wuliangye focused on quality management?

Wuliangye has been prioritizing quality management since the 1980s, implementing frameworks that integrate these principles into its corporate strategies.

What role does corporate culture play in Wuliangye's success?

Wuliangye's corporate culture, rooted in its unique philosophy, plays a significant role in its operational success and commitment to sustainable development.

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