Woodgrain Innovates Pricing Strategy with Paradigm CPQ Solution

Woodgrain Chooses Paradigm Omni for CPQ Needs
Woodgrain, a prominent manufacturer and distributor of millwork and building materials, has made a significant move by selecting Paradigm Omni as its enterprise-wide configuration, pricing, and quoting (CPQ) solution for its door and window division. This strategic decision highlights the company’s commitment to improving the sales experience across its operations.
Enhancing Customer Experiences
According to Todd Dame, the incoming CEO of Woodgrain, this expanded partnership aims to simplify the business processes, making it easier for customers to engage with their offerings. By adopting Paradigm's leading platform, Woodgrain aspires to create a seamless customer journey, reinforcing their dedication to exceptional service.
Statements from Leadership
Gayatri Narayan, the President of Paradigm, expressed excitement about welcoming Woodgrain into their ecosystem. She mentioned, "With Paradigm Omni, Woodgrain is positioned to elevate customer experiences across all channels, driving unprecedented customer service and sales growth.” This sentiment reflects the strong belief in the potential of the partnership to transform business operations.
Benefits of the Paradigm Omni CPQ Platform
The Paradigm Omni platform is distinctive as it is tailored for the millwork industry, empowering users to configure, price, and quote products online and through various channels such as in-home consultations and dealer networks. Eric Halbur, CIO of Woodgrain, emphasized that this partnership is an important step in implementing their technology strategy aimed at enhancing the customer experience and boosting company growth.
Woodgrain’s long-term enterprise agreement with Paradigm showcases the trust placed in Paradigm's technological capabilities. The company plans to transition from its current legacy systems to the purpose-built Paradigm solution, optimizing operations across its divisions.
Streamlining Operations Across Divisions
Woodgrain’s Distribution Division will migrate to this new platform, enhancing efficiency and responsiveness. The company’s Doors Division and its subsidiary, Windsor Windows & Doors, will also upgrade to Paradigm Omni, signaling a significant shift towards a unified operational approach.
About Woodgrain
As a family-owned business with over 60 manufacturing and warehouse facilities throughout North America and South America, Woodgrain has established itself as a leader in the millwork and building products sector. With a legacy spanning over 70 years, the company is renowned for its quality craftsmanship and service, producing a wide range of products including moulding, doors, windows, and lumber. The company’s headquarters are located in Fruitland, Idaho. For further details, please visit www.woodgrain.com.
About Paradigm
Founded in 1999, Paradigm supports numerous clients, serving over 150,000 end users with its technology platform specifically designed for window and door manufacturers. Its web-based CPQ solution, Paradigm Omni, simplifies the configuration and quoting processes, helping dealers and sales representatives provide accurate quotes swiftly. This improvement reduces complexity and enhances convenience significantly. Learn more at www.myparadigm.com.
Frequently Asked Questions
What is the Paradigm Omni solution?
The Paradigm Omni is a configuration, pricing, and quoting (CPQ) platform tailored specifically for the millwork and building materials industry.
Why did Woodgrain choose Paradigm Omni?
Woodgrain selected Paradigm Omni to enhance customer experiences and streamline operations across its various divisions.
How will this partnership benefit Woodgrain?
This partnership will unify Woodgrain's sales experience and provide a seamless customer journey, ultimately driving sales growth.
What products does Woodgrain offer?
Woodgrain produces moulding, doors, windows, lumber, and other specialty building products.
When was Paradigm founded?
Paradigm was founded in 1999 and has since served hundreds of customers in the window and door manufacturing sector.
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