Wintrust Appoints Amy Yuhn as VP of Brand and Engagement

Wintrust Welcomes Amy Yuhn as Executive VP
Wintrust Financial Corporation (Nasdaq: WTFC) is excited to announce the appointment of Amy Yuhn as the Executive Vice President for Brand, Engagement, and Impact. This newly created role will focus primarily on overseeing the marketing, corporate communications, and community outreach initiatives of the firm.
Building a Stronger Brand
Tim Crane, the President and CEO of Wintrust, expressed his enthusiasm by stating, "We are pleased to welcome Amy to Wintrust. Under her leadership, we will continue to build our brand, enhance engagement, and strengthen our community outreach efforts. Our mission to serve clients and grow businesses will be further supported through her expertise.”
A Journey Through Experience
Amy Yuhn comes to Wintrust with a solid track record, having spent 15 years at CIBC, where she served as the Chief Marketing Officer and Head of Corporate Communications for CIBC U.S. (previously The PrivateBank). Her extensive career, which began as a journalist with The Associated Press and Reuters, has uniquely positioned her for this new role. She also played crucial roles in developing corporate communications and marketing strategies for Harris Bank before taking on leadership roles at The PrivateBank.
A Commitment to Community
Yuhn shared her perspective, stating, "Wintrust is a well-respected company focused on client relationships and community engagement, which is a standout factor. I eagerly anticipate collaborating with the talented team here to showcase how our unique approach yields superior outcomes for our clients, employees, communities, and shareholders.”
Academic Background and Community Involvement
Yuhn holds a bachelor’s degree in journalism from Michigan State University and a master’s degree in organizational communication from Northwestern University. Beyond her professional achievements, she is actively involved in the community and serves on the board of the Women’s Business Development Center, where she chairs the Fundraising Committee.
About Wintrust Financial Corporation
Wintrust is a prominent financial holding company with assets totaling $64.9 billion, and its common stock is listed on the NASDAQ Global Select Market. Upholding the philosophy of "Different Approach, Better Results®," Wintrust combines the broad capabilities of a large bank with the personal touch of community banking. The company operates over 200 retail banking locations across 16 community bank subsidiaries in markets that include greater Chicago, southern Wisconsin, west Michigan, northwest Indiana, and southwest Florida. Additionally, Wintrust offers various non-bank business units that provide services such as residential mortgage origination, wealth management, and short-term accounts receivable financing.
To learn more about Wintrust and its services, please visit wintrust.com.
For more inquiries, please contact:
Timothy S. Crane, President & Chief Executive Officer
David A. Dykstra, Vice Chairman & Chief Operating Officer
(847) 939-9000
Website: www.wintrust.com
Frequently Asked Questions
Who is Amy Yuhn?
Amy Yuhn is the newly appointed Executive Vice President for Brand, Engagement, and Impact at Wintrust Financial Corporation.
What will Amy Yuhn oversee at Wintrust?
In her role, Amy will manage marketing, corporate communications, and community outreach efforts for Wintrust.
What is Wintrust Financial Corporation known for?
Wintrust is a financial holding company recognized for its community banking approach while offering the benefits of a larger financial institution.
What markets does Wintrust serve?
Wintrust operates in markets including greater Chicago, southern Wisconsin, west Michigan, northwest Indiana, and southwest Florida.
What is Wintrust's philosophy?
Wintrust’s guiding philosophy is "Different Approach, Better Results®,” focusing on strong client relationships and community engagement.
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