Wilson Sporting Goods Unveils Revolutionary Women's Tennis Shoe
Wilson Sporting Goods Launches Intrigue Women’s-Only Tennis Shoe
As the world of tennis evolves, it's time for women athletes to have their dedicated footwear. Wilson Sporting Goods Co. has taken a substantial step forward with the introduction of the Intrigue™ Tour, marking the brand's first high-performance tennis shoe crafted exclusively for women. Designed with great attention on comfort and style, the Intrigue aims to elevate the game of every female player by providing a perfect fit based on valuable athlete feedback and advanced engineering techniques.
An Empowering Choice for Female Athletes
Gordon Devin, President of Wilson Sportswear, expresses the commitment of Wilson to empower women athletes in the sport of tennis, stating, "We are dedicated to continuously innovating and delivering products that enable our players to thrive." The Intrigue not only meets the competitive standards but also inspires women to move with grace and determination on the court. This shoe is a symbol of thoughtfulness in design, giving women the bold advantage to dominate their game with confidence.
Collaboration with Top Athletes
The development of the Intrigue involved close collaboration with notable Wilson athlete Marta Kostyuk. The Wilson Footwear Team has meticulously built this sneaker to provide players with comfort as well as a unique performance edge. According to Kostyuk, "The Intrigue is all about empowering women to be faster and sharper on the court — my game has already improved thanks to this incredible shoe."
Innovative Design Tailored for Women
The footwear's exclusive design stems from comprehensive research focused on women's foot structure and preferences. Sr. Director of Footwear at Wilson, Shivam Bhan, emphasized how different women's feet are and how this shoe has been tailored for a secure fit. The team worked rigorously to create a shoe that not only fits well but also supports players in every movement.
Key Technologies Behind the Intrigue
The Intrigue stands out for its innovative technologies:
- UltraShield: This engineered mesh provides lightweight durability while ensuring breathability, essential for challenging matches.
- FootFrame: A system that allows for personalized comfort and support, adjusting to every player's needs.
- SwiftStep: A responsive foam sockliner designed to enhance player agility through a closer fit.
Availability and Pricing
The Intrigue will be available for purchase on Wilson.com and in stores, starting shortly, in the appealing Dewberry colorway. In addition to the Tour model priced at $158, it will also be offered in Pro and Lite variations priced at $138 and $98, respectively. This diverse pricing strategy ensures that players at various levels can find a sneaker tailored to their unique play style.
About Wilson Sporting Goods
Based in Chicago, Illinois, Wilson Sporting Goods Co. has earned its reputation as a premier manufacturer of high-performance sports equipment, apparel, footwear, and accessories for over a century. The brand celebrates the achievements made possible by its innovations across various sports including tennis, basketball, golf, and more. Wilson is part of the Amer Sports group, which encompasses several iconic sports and outdoor brands.
Frequently Asked Questions
What is the Intrigue by Wilson Sporting Goods?
The Intrigue is Wilson's first high-performance tennis shoe designed specifically for women.
When will the Intrigue be available for purchase?
The Intrigue will be available both in stores and on Wilson's official website starting soon, with early access in the Dewberry colorway.
What are the key features of the Intrigue?
The Intrigue features advanced technologies such as UltraShield for breathability, FootFrame for personalized comfort, and SwiftStep for enhanced responsiveness.
Who collaborated on the design of the Intrigue?
Wilson athlete Marta Kostyuk collaborated with the Wilson Footwear Team to design the Intrigue, ensuring it meets the needs of female athletes.
What is the price range for the Intrigue line?
The Intrigue will be available in three models; the Tour model is priced at $158, the Pro at $138, and the Lite at $98, allowing options for multiple budgets.
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