Wheels Up Strengthens Leadership to Enhance Growth Strategy
Wheels Up Announces Executive Leadership Enhancements
Wheels Up Experience Inc. (NYSE: UP), a forefront leader in on-demand private aviation, has recently made strategic changes to its executive leadership team, aiming to better align with customer demands and accelerate the company’s growth trajectory.
New Leadership Structure
In an effort to advance its go-to-market strategy, Wheels Up has appointed several key executives to pivotal roles. Chief Executive Officer George Mattson remarked, "These leadership changes are a natural progression in our transformation journey. Our goal is to provide a comprehensive suite of aviation solutions that are accessible to our customers, and these appointments will facilitate that vision."
Effective immediately:
Mark Briffa Takes the Helm as Chief Sales Officer
Mark Briffa, who previously served as CEO of Air Partner and Executive Vice President of Charter, will now assume the role of Chief Sales Officer. His leadership will focus on unifying global sales across both Membership and Charter offerings to create a cohesive sales strategy.
Meaghan Wells Becomes Chief Growth Officer
Meaghan Wells, formerly the Executive Vice President of Enterprise Planning and Strategy, has been promoted to Chief Growth Officer. This newly created position will enhance organizational synergies between revenue management, product strategy, and competitive analysis to make data-driven decisions that bolster customer satisfaction.
Kristen Lauria Expands Responsibilities
Kristen Lauria, currently the Chief Marketing Officer, will broaden her role to encompass customer experience. This change is critical as Wheels Up advances its fleet modernization initiatives and prioritizes enhancing every aspect of the customer journey.
Transitioning Leadership Roles
As part of these adjustments, Dave Harvey, the Chief Commercial Officer, will transition to a senior advisor role through 2025, ensuring a smooth handover of responsibilities. Mattson expressed gratitude for Harvey’s contributions, noting his pivotal role during a significant phase in the company’s evolution.
About Wheels Up
Wheels Up is recognized for providing premier on-demand private aviation in the United States. The company boasts a large, diversified fleet coupled with a global network of safety-vetted charter operators, all dedicated to prioritizing safety and service quality. Customers benefit from a range of charter and membership programs, enhanced by a strategic partnership with Delta Air Lines.
The company also offers various services, including freight, safety, security, and managed services catering to individuals, corporations, and governmental bodies. With the help of the Wheels Up app and website, members can effortlessly search, book, and manage their flights.
Frequently Asked Questions
What changes are being made to the leadership at Wheels Up?
Wheels Up has appointed Mark Briffa as Chief Sales Officer, Meaghan Wells as Chief Growth Officer, and expanded Kristen Lauria’s role to include customer experience.
How will these leadership changes affect customers?
The changes aim to enhance customer offerings by unifying sales strategies and driving data-centered growth initiatives, ultimately improving service and accessibility.
What is the strategic vision of Wheels Up?
The strategic vision focuses on providing a comprehensive range of aviation solutions while ensuring a seamless experience for customers through effective leadership and innovative practices.
Who is overseeing the transition of leadership roles?
Dave Harvey, the current Chief Commercial Officer, will transition into a senior advisor role, overseeing the leadership changes to ensure stability and continuity.
What services does Wheels Up provide?
Wheels Up provides on-demand private aviation services, charter and membership programs, freight services, and various security and managed services for diverse clients, including individuals and government organizations.
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