WANF Transitions to Independence, Strengthening Local News in Atlanta

WANF Evolves into an Independent Television Station

Gray Media's local television station WANF is embarking on an exciting new journey. Transitioning from more than three decades as a CBS affiliate, WANF will become an independent station, enabling it to better serve the Atlanta community. This strategic shift represents a significant opportunity to enhance the quality of news, weather, and sports programming tailored specifically for Atlanta's diverse population.

Leadership's Vision for WANF

The commitment to quality local broadcasting resonates deeply within the leadership of Gray Media. Hilton Howell, Gray’s Executive Chairman, expresses the excitement the company feels regarding this transformation. He affirms their dedication to improving the viewing experience for all residents of Atlanta, reinforcing that the changing direction of WANF will allow for a more locally focused approach. Gray Media believes that by assuming full control over WANF’s operations, they can tailor the content to meet the specific needs of the Atlanta area.

Investment and Growth Potential

In preparation for this new chapter, Gray Media anticipates additional investments that will significantly bolster WANF’s capabilities. Drawing on successful models from other former affiliates that have thrived after becoming independent, such as KTVK in Phoenix and WHDH in Boston, Gray is optimistic that WANF will flourish in its new role. The goal is to create a station that not only matches the high viewership levels of its peers but also cultivates a strong community connection through dedicated and engaging local content.

Enhanced Local Programming

Since Gray's acquisition of WANF and its sister station WPCH PeachtreeTV, there has been a marked improvement in the stations’ offerings. A notable highlight is the increase in local newscast hours, now up to 60 hours each week. This surge supports a commitment to in-depth storytelling and greater coverage of local issues, allowing viewers to stay informed about topics that matter most to them.

In addition, WANF will introduce innovative programming such as “ATL Live” and “Monica Pearson One-on-One,” designed not only to entertain but to inform and connect the local audience with their community. A splurge in job creation will also accompany this transformation, contributing over 50 new local positions that will support the station's growing operations.

Weather and Sports Coverage

Recognizing the importance of weather and sports reporting, WANF is building the largest weather team in the Southeast, ensuring that the Atlanta community has reliable and timely weather updates. Furthermore, the station is launching the Peachtree Sports Network. This initiative intends to partner with beloved local sports teams, including the Atlanta Braves and Atlanta Hawks, fostering an even greater sense of community engagement.

A Legacy of Quality Journalism

WANF has already established itself as a trusted source of information, with an impressive track record in producing award-winning journalism. The dedication to high-quality reporting not only shines through in their news segments but also in their investigative journalism, which has garnered numerous accolades such as duPont-Columbia Awards and regional Emmy Awards. This esteemed recognition underlines the station's commitment to journalistic integrity and excellence.

Looking Forward

Transitioning WANF to an independent station marks an important milestone. With continued investment and a focus on creating compelling local content, Gray Media aims to fortify WANF's position in Atlanta's media landscape. The management believes this move will enhance their financial resilience while providing quality programming that resonates with viewers.

As Erik Schrader, General Manager of WANF and WPCH, highlights, the station's evolution is an opportunity to expand its news coverage and deliver the high-quality content that Atlanta residents expect and deserve. By prioritizing local news, WANF is poised to enrich the community’s connection to the stories that impact their lives.

Frequently Asked Questions

What prompted WANF's transition to an independent station?

The decision was made to enhance local content and control over programming to better serve the Atlanta community.

What changes can viewers expect from WANF?

Viewers can anticipate an increase in local news hours, new programming, and enhanced weather and sports coverage.

How will WANF's independence impact local journalism?

WANF aims to strengthen local journalism by focusing on community issues and providing high-quality reporting.

What initiatives are planned for sports programming?

The station will launch the Peachtree Sports Network, partnering with local sports teams to increase community engagement.

How is Gray Media preparing for WANF's transition?

Gray Media will invest in resources and infrastructure to support WANF in becoming a strong independent local television station.

About The Author

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