Wagestream Sets New Marketing Strategy with CMO Appointment
Wagestream Welcomes Prelini Udayan-Chiechi as CMO
Wagestream is thrilled to announce the appointment of Prelini Udayan-Chiechi as the new Chief Marketing Officer (CMO). With over 25 years of exceptional experience in global marketing and digital growth, Udayan-Chiechi will play a key role as Wagestream continues its rise in the financial wellbeing sector.
Pioneering Leadership for Financial Wellbeing
Udayan-Chiechi’s wealth of experience spans two decades in marketing leadership roles, particularly in the technology and high-growth industries. Her impressive track record includes successes at notable companies such as Zendesk, Bazaarvoice, and Adobe. Udayan-Chiechi also offered strategic insights as an advisor to Northzone, one of Europe's prominent venture funds.
Expansion in the US Market
As Wagestream sets its sights on expanding its presence in the US, the appointment of Udayan-Chiechi comes at a crucial time. Originally headquartered in Washington, D.C., the company is also enhancing its footprint with a new office in Soho, New York City. This move will further strengthen its go-to-market teams and initiatives.
Remarkable Growth and Future Goals
Wagestream has witnessed a substantial growth rate of over 250% in the past year, driven by increasing demand for its innovative financial wellbeing platform. The company aims to connect with more than a million members across the US by the end of 2025. Well-known brands such as Crate & Barrel, New Balance, and Burger King have recognized the value of offering financial benefits through Wagestream.
Vision for Financial Wellbeing
Commenting on her new role, Udayan-Chiechi expressed excitement about Wagestream's mission to enhance financial wellbeing for employees who often lack access to traditional financial services. She stated, "Wagestream offers an unmatched range of products, such as flexible pay, savings options, and even loans and pensions, aiming to foster financial security for individuals globally." This mission reflects not only a commitment to employees but also a powerful social charter.
Commitment to Growth and Impact
Under Udayan-Chiechi’s leadership, Wagestream is expected to build on its impressive trajectory. The platform currently manages over 10 million monthly transactions, totaling in excess of $3 billion in payments. Additionally, it was recently recognized in The Times Tech100 for 2025, further establishing its reputation as a leading player in the industry.
About Wagestream
Wagestream is the world's most widely-used financial wellbeing provider, with approximately 3 million active members through 1,200 employers situated in the U.K., Europe, and the US. The platform, designed to empower employees, facilitates over 12 million monthly visits, allowing members to manage their finances effectively through a single smartphone app.
As a proud B Corporation, Wagestream is devoted to its social charter of providing equitable financial services, reinforcing its commitment to the communities it serves.
Frequently Asked Questions
What is Wagestream's main mission?
Wagestream aims to provide financial wellbeing solutions to employees, focusing on those underserved by traditional financial services.
Who is the new Chief Marketing Officer of Wagestream?
Prelini Udayan-Chiechi has been appointed as the new CMO to lead Wagestream's marketing strategy.
What notable brands partner with Wagestream?
Wagestream partners with companies like Crate & Barrel, New Balance, and Burger King to offer financial benefits through its platform.
How has Wagestream performed recently?
The company has seen over 250% growth in the US market and aims to serve over one million members by the end of 2025.
What distinguishes Wagestream from competitors?
Wagestream offers a robust suite of financial management tools within a single app, making it user-friendly and comprehensive for its members.
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