Volaris Group Strengthens Portfolio with Surveypal Acquisition

Volaris Group Expands Horizons with Surveypal Oy Acquisition

In a pivotal move for the future of customer experience management, Volaris Group has announced its acquisition of Surveypal Oy, a Finnish enterprise known for its innovative automated survey software. This strategic acquisition is poised to enhance Volaris Group’s presence in the Nordic region and expand its reach in the software-as-a-service (SaaS) marketplace.

Understanding Surveypal Oy's Offerings

Founded in 2007, Surveypal Oy specializes in feedback management solutions designed to support businesses in making data-driven decisions. Its main offerings include a versatile Survey Tool, allowing users to create surveys effortlessly and export data for in-depth analysis, and Surveypal CXM, which analyzes various platforms to extract customer insights and reveal trends. By leveraging these tools, companies can enhance their customer engagement strategies and foster long-term loyalty.

Expert Insights from Volaris Group

The excitement surrounding this acquisition was palpable. Janni Løber Zesach, Group Leader at Volaris Group, expressed optimism about welcoming Surveypal's talented team, highlighting that the acquisition would fortify Volaris's expertise in the Nordic market. He added that this collaboration opens doors for sharing best practices and expanding the community of leaders committed to continuous improvement in customer experience.

Leadership and Independent Operation

Despite the acquisition, Surveypal Oy will maintain its autonomy and continue to operate under the leadership of CEO Liisa Sten. The company will be integrated into the Christian Lanng Nielsen Group within Volaris’s Ulsted Portfolio, ensuring that it retains its unique identity while benefiting from Volaris Group's extensive resources.

Volaris Group’s Commitment to Growth

As part of Constellation Software Inc., Volaris Group aims to acquire, strengthen, and foster vertical market technology firms. This acquisition aligns with their strategy to empower businesses within their operating landscapes, aiding in their growth through both innovation and complementary acquisitions.

Embracing New Opportunities

Liisa Sten, CEO of Surveypal, shared her enthusiasm for the new partnership, stating that access to Volaris Group's extensive network will be instrumental for both Surveypal’s employees and customers. The merger promises to pave the way for new opportunities and improvements in customer experience solutions, ultimately benefiting the market at large.

Looking Ahead

The acquisition symbolizes a significant step for Volaris Group in reinforcing its portfolio and enhancing its capabilities in data management and software development. As the landscape of customer experience continues to evolve, this strategic move positions Volaris Group as a prominent player ready to navigate new challenges and seize emerging opportunities.

Frequently Asked Questions

What is the significance of Volaris Group’s acquisition of Surveypal Oy?

This acquisition expands Volaris Group's expertise and market presence in the Nordic region, enhancing its offerings in customer experience management.

How long has Surveypal Oy been in operation?

Surveypal Oy was founded in 2007 and has since established itself as a leader in feedback management solutions.

Will Surveypal operate independently after the acquisition?

Yes, Surveypal will continue to operate independently under CEO Liisa Sten, ensuring its unique identity remains intact while benefiting from Volaris's resources.

What are Surveypal’s primary products?

Surveypal offers a Survey Tool for easy survey creation and Surveypal CXM for analyzing customer insights across various platforms.

Who is the Group Leader of Volaris Group?

Janni Løber Zesach serves as the Group Leader of Volaris Group, overseeing initiatives including the recent partnership with Surveypal.

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