Vivici Introduces Revolutionary Protein Ingredient for Health Market
Introduction to Vivici's Innovation
Vivici, a dynamic Dutch ingredients startup, is redefining the landscape of protein ingredients with the introduction of its innovative Vivitein™ BLG in the US market. This cutting-edge product not only serves as a dairy protein but also utilizes precision fermentation, marking a significant breakthrough in functional and nutritional benefits.
Precision-Fermented Dairy Protein
At the core of this advancement is Vivitein™ BLG, a beta-lactoglobulin derived from dairy through a groundbreaking precision fermentation process. This method stands out as it eliminates the need for animal involvement, ensuring a sustainable approach to protein production. The ingredient, now available to B2B customers, empowers companies in the food and beverage sector to roll out unique products tailored to the evolving consumer demand.
Benefits of Vivitein™ BLG
Vivitein™ BLG is a game changer in the active nutrition category, estimated to be valued at a remarkable $28.4 billion in recent years and projected to grow steadily. With agreements already in place for customer offtake, Vivici is uniquely equipped to leverage this growth, providing businesses with enhanced opportunities to create premium products.
Consumer Preferences and Market Trends
Today's consumers are increasingly focused on the quality and quantity of protein in their diets. According to the insights provided by Vivici's CEO, Stephan van Sint Fiet, there is a rising demand for higher quality protein sources. Vivitein™ BLG aims to meet this demand by offering superior options that cater to consumers' active lifestyles.
Commitment to Sustainability
Beyond being a source of nutrition, Vivitein™ BLG champions sustainability. The precision fermentation process used by Vivici yields significant advantages over traditional methods, including an impressive 86% reduction in water usage and a 68% lower carbon footprint. This commitment to environmental responsibility aligns with the company's goal to sustainably meet the global protein demands of the future.
Looking Ahead: A Bright Future
Vivici's journey has been marked by meaningful advancements, and upcoming plans include partnering with US manufacturers to enhance their production capabilities. Additionally, they plan to introduce more innovative products, such as a lactoferrin ingredient named Vivitein™ LF, which is slated for launch later this year. This progressive trajectory showcases Vivici's dedication to pushing boundaries in the food ingredient industry.
Expo West Showcase
Vivici will have a presence at Expo West in Anaheim, where visitors will have the chance to sample Vivitein™ BLG and learn more about its remarkable properties. Attendees can visit Booth #3894 to gain insights into this innovative protein solution, highlighting Vivici's role as a leader in the active nutrition sector.
About Vivici
Founded in 2023 and situated in the Netherlands, Vivici is on a mission to revolutionize the dairy protein landscape through precision fermentation. Backed by industry giants like dsm-firmenich and Fonterra, the company leverages unparalleled expertise to empower food and beverage manufacturers to tap into new commercial potential sustainably.
Frequently Asked Questions
What is Vivici's primary product offering?
Vivici offers Vivitein™ BLG, a precision-fermented dairy protein that provides functional and nutritional benefits.
How does Vivitein™ compared to traditional protein sources?
Vivitein™ is produced without animals, making it a more sustainable alternative to conventional dairy protein sources.
What sustainability practices does Vivici implement?
The company emphasizes reducing water usage and carbon footprint in the production of its protein ingredients.
Where can consumers find Vivitein™ products?
Vivici's products are available to B2B customers, who can create innovative consumer products utilizing the ingredient.
When will Vivici be showcasing their products?
Vivici will showcase its offerings at Expo West in Anaheim, where attendees can sample and learn more about Vivitein™ BLG.
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