Vital Farms Appoints Joe Holland as Chief Supply Chain Officer
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Vital Farms Appoints Joe Holland as Chief Supply Chain Officer
Vital Farms (NASDAQ: VITL), a Certified B Corporation, has hired Joe Holland as Chief Supply Chain Officer (CSCO) starting September 2024. With a solid background in operational excellence, Mr. Holland will lead the company's supply chain team, including the notable Egg Central Station (ECS) facility and upcoming projects in dairy operations.
Joe Holland's Background
Mr. Holland brings over 25 years of experience in the consumer packaged goods (CPG) sector, having held various distribution roles at major companies such as Dean Foods, Cadbury Schweppes, and Ventura Foods. His most recent position was Executive Vice President of Operations and Supply Chain at Curaleaf Holdings, Inc., where he honed his expertise in operational efficiency.
Commitment to Quality and Sustainable Practices
Vital Farms President and CEO, Russell Diez-Canseco, emphasized the importance of Mr. Holland's commitment to quality and cost principles in enhancing the company's supply chain resilience. Mr. Holland is enthusiastic about contributing to Vital Farms’ mission of ethical food production and fostering sustainable practices that benefit all stakeholders.
Transition of Leadership
In this newly established CSCO role, Mr. Holland will assume responsibilities from Jason Dale, the outgoing Chief Operating Officer. Mr. Dale will continue to provide advisory support through the end of 2024, leaving behind a legacy of cultivating a strong team aligned with the company’s core values.
About Vital Farms
Founded in 2007, Vital Farms has grown from one farm to a leading consumer brand known for its pasture-raised eggs and other ethically sourced food products. The company collaborates with over 350 family farms, showcasing its commitment to humane animal treatment and sustainable farming practices. As a Delaware public benefit corporation, Vital Farms prioritizes stakeholder benefits and has a diverse product range available in approximately 24,000 stores nationwide.
Frequently Asked Questions
What is the role of the new Chief Supply Chain Officer?
Joe Holland will enhance the operational efficiency of Vital Farms' supply chain and logistics, alongside production, food safety, and business planning teams.
What experience does Joe Holland bring to Vital Farms?
Mr. Holland has over 25 years in the CPG industry, with significant leadership roles that emphasize operational excellence.
What are the goals for Vital Farms in the coming years?
The company aims to reach $1B in net revenue by 2027 while maintaining high ethical standards in food production.
How does Vital Farms support its stakeholders?
Vital Farms emphasizes a stakeholder model, focusing on the well-being of farmers, crew members, customers, and the environment in its business decisions.
What products does Vital Farms offer?
The company offers a variety of products, including shell eggs, butter, hard-boiled eggs, and liquid whole eggs across thousands of retail locations.
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