Vireo Growth Inc. Completes Strategic Acquisition of Proper Brands

Author: Addison Perry Updated: 06-05-2025 04:32 PM

Vireo Growth Inc. Finalizes Acquisition of Proper Brands

MINNEAPOLIS — Vireo Growth Inc. (CSE: VREO; OTCQX: VREOF) has successfully concluded its acquisition of Proper Brands, a significant player in Missouri's cannabis market. This strategic move allows Vireo to further broaden its influence and operational footprint in the rapidly expanding cannabis industry.

Overview of Proper Brands

Founded in 2022, Proper Brands operates 11 retail dispensaries across Missouri, primarily located in the St. Louis area, with one base in Kansas City. Their facilities include a large cultivation and manufacturing site, exceeding 100,000 square feet, where they devise high-quality cannabis products for the adult-use market. Proper has also begun utilizing the Arches technology platform for its growing home delivery services, indicating a commitment to leveraging technological innovation in enhancing consumer convenience.

Financial Terms of the Acquisition

The total deal was valued at $102.0 million, executed through the issuance of 196.2 million Subordinate Voting Shares of Vireo, with a reference share price of $0.52. This valuation reflects a multiple of approximately 4.175x based on the projected 2024 Closing EBITDA of $31 million. To ensure a stable integration process, the agreement includes specific clawback provisions to safeguard Vireo's investment should actual performance metrics not meet expectations by the end of 2026. The shares involved in this transaction will be unlocked in tranches over a 33-month timeframe, promoting long-term commitment and stability among stakeholders.

About Vireo Growth

Since its establishment as a pioneer in the medical cannabis sector in 2014, Vireo Growth has consistently sought to empower local market leaders and judiciously allocate its resources. The company prides itself on continual improvement, focusing on improving stakeholder relationships including customers, employees, and investors. Vireo's operations are rooted in a deep commitment to corporate responsibility and community engagement. To learn more about Vireo Growth, visit their official website at www.vireogrowth.com.

Contact Information

For further inquiries, please reach out to:
Joe Duxbury
Chief Accounting Officer
Email: investor@vireogrowth.com
Phone: (612) 314-8995

Frequently Asked Questions

What prompted Vireo Growth Inc. to acquire Proper Brands?

The acquisition enables Vireo to expand its footprint in the burgeoning cannabis landscape of Missouri, particularly in the adult-use market.

How many retail dispensaries does Proper Brands operate?

Proper Brands manages 11 retail dispensaries in Missouri, mainly in the St. Louis area, along with one in Kansas City.

What is the total value of the acquisition deal?

The acquisition was valued at $102.0 million, compensated through the issuance of Vireo shares.

How does the acquisition benefit Vireo's shareholders?

This strategic move is intended to enhance Vireo’s market share and financial performance, potentially leading to increased shareholder value.

Where can I learn more about Vireo Growth Inc.?

More information about Vireo can be found on their official website at www.vireogrowth.com.

About The Author

Hello, I'm 30-year-old financial writer and expert Addison Perry, and I love to simplify the intricacies of the financial industry. I've committed myself over the years to deciphering the subtleties of investing techniques and economic trends and converting them into doable guidance that anybody can use. My goal with writings and books is to make money interesting and approachable so that readers may take charge of their financial futures.

My enthusiasm to empowerment and education has propelled me through my career in finance. I write because I think that everyone should be able to make educated financial decisions, and I try to provide that. Regardless of experience level with investing, my work is intended to provide insightful analysis and practical advice to enable you to thrive in the always changing financial environment. I appreciate you traveling with me toward success and financial literacy.

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