Vessi Welcomes Lorrin Pascoe as New CMO for Brand Expansion
Vessi Welcomes New Chief Marketing Officer
Vessi, a prominent footwear brand recognized for its 100% waterproof sneakers, is thrilled to announce the recent appointment of Lorrin Pascoe as its Chief Marketing Officer (CMO). This strategic decision marks a significant advancement in Vessi's ongoing mission to expand its global reach and solidify its market position as a leader in waterproof footwear.
Pascoe's Impressive Background
Armed with over two decades of experience and a solid reputation for constructing category-defining brands, Pascoe is set to elevate Vessi’s marketing strategy, brand storytelling, community engagement, and digital efforts. His wealth of experience in the consumer goods sector will be pivotal as Vessi aims to deepen its connections with its expanding community and scale its presence internationally.
Building Bridges with the Community
“Lorrin's unique blend of creative vision and data-driven leadership makes him the perfect person to help shape the next chapter of Vessi,” remarked Andy Wang, Co-Founder and CEO of Vessi. His enthusiasm for purpose-led brands and rich experience in omnichannel marketing will play a crucial role in Vessi's journey to redefine modern, mission-driven branding.
Pascoe's Vision for Vessi
Before joining the ranks at Vessi, Pascoe held prestigious marketing positions at companies like KOHO, Sonos, and Adidas. Throughout his career, he has been renowned for leading transformative marketing campaigns, fostering strong brand communities, and driving sustainable business development. Pascoe expressed his excitement, stating, “Having always had a deep personal connection with water, be it the ocean, rivers, or rain, discovering Vessi was almost life-changing for me, by unlocking the fun of wet weather.” His passion for the brand fuels his ambition to deepen consumer connections and amplify Vessi’s core values.
A New Milestone for Vessi
The addition of Pascoe to the executive team signifies a new milestone in Vessi’s ongoing journey. The company is dedicated to broadening its reach, unveiling innovative products, and investing in customer-first initiatives that resonate with its foundational values.
About Vessi Footwear Ltd.
Founded in 2018, Vessi Footwear Ltd. is on a mission to inspire happiness in rainy conditions. Celebrated for transforming the way individuals interact with wet weather, Vessi has become the preferred choice for waterproof comfort. The brand is committed to crafting products that empower consumers to embrace rainy days while maintaining both style and comfort.
Frequently Asked Questions
Who is the new Chief Marketing Officer of Vessi?
Lorrin Pascoe has been appointed as the new CMO of Vessi.
What is Lorrin Pascoe's background?
Pascoe brings over 20 years of experience in building brands and leading marketing strategies, having worked at KOHO, Sonos, and Adidas.
What are Vessi's core values?
Vessi's core values emphasize community engagement, customer-first initiatives, and a commitment to innovation in waterproof footwear.
How does Vessi redefine wet weather experiences?
Vessi aims to inspire happiness during rainy days by providing stylish and comfortable waterproof footwear.
What goals does Pascoe have for Vessi's marketing strategy?
His goals include enhancing brand storytelling, community connection, and digital marketing efforts as Vessi expands globally.
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